SportsGrid and FanDuel Group announced a distribution and strategic content partnership making FanDuel the exclusive sportsbook, fantasy sports, casino game, and racing partner of SportsGrid. Sports Grid is the very first 24-hour network devoted to the coverage and analysis of sports betting.
SportsGrid is the fourth sports content creator to partner with FanDuel. The other partnerships include Yahoo Sports and BetMGM, as well as Bleacher Report, which is also partnered with Caesars, Penn National Gaming, and Barstool Sports.
This is just one more partnership that will help FanDuel expand its brand across a wide variety of platforms. Recently, FanDuel also announced a partnership with the Denver Broncos, making FanDuel the first sportsbook company to partner with an NFL team. Fanduel has also partnered with the NHL.
Forward-looking FanDuel understands the importance of producing digital content, and the partnership with Sports Grid will give the company exclusive access to 50-hours of coverage monthly. Sports Grid will also exclusively show FanDuel odds on its 24/7 sports betting network.
Likewise, FanDuel will be able to create content helping Sports Grid viewers to know about FanDuel and learn more about sports betting.
Details of the SportsGrid and FanDuel Deal
The multi-year agreement with SportsGrid grants FanDuel exclusive access to SportsGrid’s broadcast, radio digital distribution, and syndication assets across the company’s lifestyle and gaming network, including PlutoTV, XUMO, STIRR, and the Roku Channel.
SportsGrid and FanDuel will team up on more than 50 hours of original audio and video content every month for sports betting and daily fantasy fans. Also, Sports Grid will solely feature and promote FanDuel data, odds, and promotions in both unbranded and branded shows.
“We’re very excited to give our loyal fantasy and sports betting patrons with more ways to play, learn and win through our exclusive partnership with Sports Grid,” said Matt King, CEO of FanDuel. “By developing our partnership with Sports Grid, we can reinforce our distribution footprint in the United States. Also, it allows us to separate our content offerings, giving more fans the intelligence and data they need to make informed decisions. It helps our fans, whether that’s finalizing a fantasy lineup or placing a bet on a big game.”
“Millions of sports fans depend on Sports Grid’s real-time intelligence and data as they develop their fantasy or sports betting strategy,” said Louis Maione, President, and Founder of SportsGrid. “FanDuel has been a fabulous partner for us and advancing our partnership with an acknowledged leader in sports betting helps us better serve our community. It bolsters our position as the prime free lifestyle and sports gaming channel.”
SportsGrid will produce its live sports betting programs from its cutting edge production facility at the New Jersey FanDuel Sportsbook. Sports Grid’s NYC Studio 34 and Meadowlands Studio 1 will be sponsored by FanDuel as part of the deal.
Digital-first linear video streaming network SportsGrid, is the authority on sports betting and fantasy sports. The network presents live, original, and exclusive programming aimed at the sports bettor. Sports Grid produces all-encompassing pre-game and in-game coverage of every major sports league as well as special events. Sports Grid data and statistics, are sourced from Sportradar, enabling the network to deliver real-time data on team and player news, statistics, betting odds, and intelligence across its programming schedule. Sports Grid is the number-one multimedia destination, serving the huge sports betting audience with unrivaled programming, data, and analysis.
FanDuel Group is a forward-looking sports entertainment company changing the way fans engage with their favorite teams, sports, and leagues. The top gaming destination in the US, FanDuel Group is comprised of a variety of leading brands across sports betting, gaming, daily fantasy sports, TV/media, and advance-deposit wagering. The brands include FanDuel, TVG, and Betfair US. New York-based FanDuel Group has 8.5 million users across 45 states, with offices in New Jersey, Oregon, California, Florida, and Scotland. FanDuel Group is a subsidiary of leading international gaming and sports betting operator, Flutter Entertainment. It’s also a part of the FTSE 100 index on the London Stock Exchange.