Fanduel opens new sportsbook at Bally’s in Atlantic City

Sports bettors in New Jersey can now place their bets in person at Fanduel’s temporary sportsbook at Bally’s Atlantic City Casino & Hotel.

Opening its second location in Atlantic City for family, friends, and business associates, Fanduel soft-launched the location at Bally’s. The leading online sportsbook also has a retail location at The Meadowlands Racetrack in East Rutherford.

The temporary location at the iconic Bally’s on Atlantic City’s famed Pacific Avenue has three live tellers to take bets, and 10 self-serve kiosks. The permanent sportsbook location is expected to be completed sometime in early 2021.

At one time, Bally’s had an amazing sportsbook featuring theater seating and private rooms in the Wild, Wild West, but that is now incorporated into the Caesars casino next door.

Retail Sportsbooks in Every Atlantic City Casino

With the Fanduel opening at Bally’s, all nine Atlantic City casinos have a retail sportsbook. As a result of the state’s focus on sports, New Jersey surpasses Nevada in sports betting handle.

Once again, New Jersey set the national record for monthly sports betting revenue in November. The state posted $931.6 million in revenue, breaking its previous record set just a month before by $128 million. Of note, mobile sportsbooks, such as Fanduel, comprised 93.6% of the total sports betting revenue in November.

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Fanduel at Meadowlands Racetrack

When it comes to individual license holders, Fanduel at Meadowlands Racetrack continues to dominate. In October, the retail Fanduel location at Meadowlands raked in $29.3 million. In November, The Meadowlands sportsbook was down a bit to $24.8 million, with Fanduel responsible for the bulk of that.

Broken down by market share, Meadowlands accounted for nearly 49% of the sports betting market, while Resorts came in second, with 27.4%. The other 19 operators in the state were left with less than 25% of the market. 

Twin River Changes its Name to Bally’s

On November 9, Twin River Worldwide Holdings officially changed its name to Bally’s Corporation, and began trading as BALY on the New York Stock Exchange.

A little more than a month previously, on October 13, Twin River announced that it had purchased the Bally’s brand from Caesars Entertainment. The acquisition allows Twin River to rebrand almost all of its portfolio of properties to Bally’s.

In mid-November, Bally’s completed the purchase of the Atlantic City Bally’s Hotel & Casino from Vici Properties and Caesars Entertainment, for a total purchase price of $25 million.

Over the next five years, the new Bally’s plans to spend at least $90 million in upgrades at the iconic, 41-year-old Boardwalk property.

“We are excited to expand our retail sportsbooks in the state to Atlantic City,” said Matt King, CEO of FanDuel Group. “We’re excited to get started and play a key role in Twin River Worldwide Holdings’ transformation of the iconic Bally’s Atlantic City Hotel and Casino.”

Fanduel Retail Locations in 11 States

The Fanduel retail sportsbooks at The Meadowlands and Bally’s in New Jersey are not the only ones; the online sportsbook also operates retail locations in New York, Michigan, Mississippi, Pennsylvania, Colorado, Indiana, Iowa, West Virginia, Illinois, and Tennessee.

In March 2020, the FanDuel Sportsbook at the MotorCity Casino near Detroit was one of the first to open in Michigan. That retail location is two-stories tall, with a dedicated sports ticker and dozens of HDTVs.

In Pennsylvania, the brand-new FanDuel Sportsbook at the Valley Forge Casino in King of Prussia, PA, spans 1,800 square feet, featuring 7 betting windows, 2 sports tickers, and 27 TV screens.

In Illinois, Fanduel has a retail location at the Par-A-Dice Casino in East Peoria that’s been giving the sportsbooks in Chicago a run for their money. 

These are just a few of the retail locations, but you can be sure Fanduel will continue to expand both its retail and online footprint in the months and years to come.

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