Esports Entertainment Group to Launch Sports Betting Online in New Jersey

Esports Entertainment Group recently announced it had signed a multi-year partnership deal with Twin River Worldwide Holdings. The partnership will ultimately allow Esports Entertainment Group to launch its mobile sports betting app in the state of New Jersey.

However, Twin River stills needs to obtain the necessary approvals to complete the acquisition of Bally’s Atlantic City Hotel & Casino. Upon completion, Twin River assumes the rights to three New Jersey online sports betting skins, which is the reason for signing this partnership. 

Esports Entertainment Coming Soon to New Jersey

“We are happy to partner with Twin River as we bring our mobile sports betting product to the New Jersey market,” commented the CEO of Esports Entertainment Group, Grant Johnson. “When we finalized our NASDAQ IPO earlier this year, We had the intention of expanding our sports betting operations in the US. With the Twin River partnership, we’re delivering on that.”

“Esports Entertainment will be a fabulous addition to our constantly growing partnerships with leading sportsbooks around the world,” said George Papanier, President and CEO of Twin River Worldwide Holdings. “We currently operate sportsbooks in Colorado, Rhode Island, Mississippi, and Delaware. Bringing our unique sports betting offering to the Atlantic City market with a leading gaming partner is just one of the many thrilling changes we have in store for New Jersey in the coming months.”

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 Launches in New Jersey Over the Summer 

While the summer of 2020 has had its limitations, that did not stop the online casino and sports betting markets from increasing their foothold in the Garden State. While much of Atlantic City remained closed due to the coronavirus mandates, the casinos and online gambling companies were busy launching new deals that will ultimately benefit both Atlantic City and the state of New Jersey.

Below are four more significant launches, besides the Esports Entertainment, Twin Rivers deal.

PointsBet Also Teamed Up with Twin River

In early August, Twin River entered a partnership deal with PointsBet, a leading online sportsbook. Once again, Twin River’s acquisition of Bally’s needs to be completed before PointsBet can fully launch via Bally’s.

PointsBet is unique among online sportsbooks, because it customizes its offerings for each individual market. For example, PointsBet users in New Jersey will see sporting events and content pertinent to the Garden State. The same goes for users in other states.

Once the Twin River acquisition deal is complete, it could prove to be a sport betting giant in the Garden State.

Wynn Resorts Launched Sports Betting in New Jersey

In late July, Wynn Resorts launched its sports betting app in the Garden State. While the Las Vegas-based Wynn Resorts does not have a physical presence in Atlantic City, the Wynn Sports app is licensed under Caesars Interactive in New Jersey.

Similar to the PointsBet app, Wynn Sports will feed location-specific content to users; this means, users in New Jersey will see more Jersey-specific sports betting content.

Wynn has also launched its online casino in the Garden State. While Wynn does not have a hotel-casino along the Jersey Shore in Atlantic City, it is establishing its presence with online sports betting and casino apps.

GameCo LLC Got the Go Ahead

In July, skills-based gaming machine producer, GameCo, was approved by the New Jersey Division of Gaming Enforcement. GameCo machines are already on the gambling floor of Caesars in Atlantic City. GameCo produces real-money video games, aimed at drawing younger players into the brick-and-mortar casinos.

However, with the recent approval, GameCo is now authorized to offer its digital games to the state’s online casinos. 

Receiving approval for a state gaming vendor’s license is just the first step. GameCo must also partner with one or more online casinos to accept players in New Jersey. Right now, GameCo doesn’t have any online partners lined up, but the future looks bright for this forward-looking gaming company.

DraftKings Launched Its Casino App in June

The undisputed king of sports betting, DraftKings launched a casino game app over the summer in New Jersey.

In addition to the popular slots and table games native to the DraftKings Casino, the app also features third-party games from Slingo, IGT, Scientific Games, and more. 

The DraftKings Casino app also generously offers new players $200 of free play for the first 24 hours after players sign up.

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