GameCo LLC could soon be the latest, skill-based online casino game provider in the Garden State. The New Jersey Division of Gaming Enforcement recently licensed GameCo, and its flashy, video game gambling machines could soon be on the floor in Atlantic City.
As of yet, none of the video game gambling machines have been purchased for use in an Atlantic City casino. However, both New Jersey residents and visitors can enjoy GameCo’s gambling video games online.
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About GameCo LLC
Headquartered in Las Vegas, and with offices in New York City, the company bills itself as an entertainment company. Moreover, GameCo strives to be at the forefront of new casino products, drawing younger people into brick-and-mortar casinos to do what they do best, play video games.
In addition, the company is deeply involved in the esports industry. It has its own esports wagering platform, and regularly hold video game tournaments.
Already operating in its home state of Nevada, as well as California, Oklahoma, and Mississippi, the company has forged partnerships with brick-and-mortar casinos to host its video game gambling machines. Casinos in Las Vegas showcase the company’s video game gambling machine, which seamlessly blends gambling with video games.
In 2016, Caesars’ introduced GameCo’s skill-based casino games to its Atlantic City gambling floor. To gain even more traction in New Jersey, the company will need to further prove it’s success at attracting younger customers to the Atlantic City casinos.
GameCo not only offers real-money video games, but also online slots and card games that most gamblers are already familiar with.
GameCo games and NJ Online Casinos
The company has an extensive portfolio of esports and online games, and with the Division of Gaming Enforcement’s approval, it can now offer its digital games to online casinos in the state.
New Jersey’s approval comes just in time; GameCo is set to release its new Multiplayer Arena game. This is an esports option for brick-and-mortar casinos, allowing players to compete in an esports tournament, right there on the casino floor.
Among the first Multiplayer Arena games to launch are All-Star Hoops, a 3-D basketball game, and SoulCalibur II, a fighting game originally developed for PlayStation and Xbox.
Having its skill-based games hosted on New Jersey’s online casinos would be another first for the company. But only time will tell how the Garden State gaming market will respond to GameCo. However, the demographics for online gambling are already younger, which bodes well for the company.
“GameCo has pioneered video game gambling in New Jersey,” said Blaine Graboyes, GameCo CEO. “We plan to do the same with skill-based iGaming and epsorts betting, satisfying a huge demand from Millennial and Gen X players.”
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NJ Online Casino Partnerships Needed
Getting approved for a New Jersey gaming vendor’s license is only the first step. GameCo must sign a deal with an online casino to accept online players in the state.
Every online casino in New Jersey operates through an Atlantic City casino license, which is based in a physical casino. With its brand-new license in hand, GameCo is now positioned to negotiate for market entry with any of the Atlantic City casinos.
For example, the company could forge a partnership with Tropicana, Caesars, Borgata, or the Golden Nugget online casino.
After securing a partnership, GameCo and its new partner would submit their contract to the Division of Gaming Enforcement for final regulatory approval.
After that, the company simply needs to make sure its online products are compliant with every regulation. Currently, the company has not indicated whether or not it has a partner lined up. Likewise, GameCo has not indicated a timeline for when its games will actually be available in New Jersey.
With online gaming revenue of $85 million generated during the COVID-19 shutdown, it’s no wonder that GameCo is eager to enter the New Jersey market. The money to be made in the Atlantic City gambling market is second only to the Vegas Strip.
It’s only a matter of time until online gamblers in New Jersey can give the real-money video games a try. Once it goes live, the numbers will show whether or not it’s successful with Millenials and Gen X gamblers.
