Global sportsbook operator PointsBet announced August 6 that it had entered into a multi-year partnership with Twin River Worldwide Holdings, Inc.
The joint venture will result in the launch of the PointsBet online casino product in New Jersey following licensing and approvals. Plus, the acquisition of Bally’s Atlantic City Hotel & Casino has to be completed by Twin River as well. It is an exciting announcement that will positively impact the gambling landscape in both Atlantic City and online. Here is a look at the details behind the agreement and what it will do for the industry.
What Does The Partnership Mean?
According to PointsBet President of Product & Technology, Manjit Gombra Singh, PointsBet will be able to expand its online casino footprint into New Jersey. Singh acknowledges that his company will continue to expand its proprietary technology profile and that the agreement with Twin River is a nod to PointsBet to stay focused on the modern gaming experience they have been providing in today’s modern world.
Twin River Worldwide Holdings President and CEO George Papanier agrees. He feels that PointsBet will be a good fit as his company continues to add partnership agreements with global leaders in technology innovation.
What Does The Partnership Do?
Simply put, the agreement puts Bally’s into the online gaming world. But that’s not all. Papanier says that in addition to the enhanced iGaming experience that will accompany the PointBet arrangement, Bally’s has committed to several upgrades of their properties. Some of these upgrades are to meet the demands of today’s hotel users and casino patrons.
These will include hotel room renovations, the addition of a full-service spa, convention space upgrades, revitalization of the slot floors as well as major changes to improve the food and beverage services.
Not only will there be a serious transformation in the look and operation of the Bally’s property, but Papanier says the opportunity to be part of the vibrant New Jersey gaming environment is also an exciting prospect for Bally’s.
PointsBet In New Jersey Comes On The Heels Of A Michigan Launch
The addition of PointsBet in New Jersey as an online casino product was planned to take place quickly after the same product was offered in Michigan for the first time.
According to PointsBet Chief Innovation Officer Seth Young, the PointsBet software enables different experiences for users in different jurisdictions. In other words, a completely personalized gaming atmosphere exists and is customized to reflect the surroundings of where the user resides. This means New Jersey players will see a slightly different version than those playing in Michigan.
Young refers to this as being possible through PointsBet’s own technology and in-house operations. He calls the approach used by PointsBet as “unique and competitively advantageous.” The Twin River agreement permits PointsBet to further explore the development of that user experience.
The goal is to provide players with a premium product that is highlighted by rich content, speed, and is easy to use and understand.
What Makes PointsBet So Different?
PointsBet stands out from the rest of the sportsbooks already operating in the US simply from the exclusive content it provides. The service has something they call PointsBetting.
This is described by the developer as being a “unique and innovative way to bet” and is one of the many tools sports bettors can utilize through PointsBet. The service has also introduced several bettor-first initiatives that have been well received by users of PointsBet. This means there could be several more new offerings to come.
PointsBet is also known for offering the most markets on all four of the major sports leagues in the United States and PointsBetting in the world.
How Will COVID-19 Play Into This?
There is no doubt that since the shutdown of casinos and hotels in response to the pandemic, these properties have seen a loss of revenue. Even with the reopening plans, it will take a lot to recover from those losses. However, online gaming has grown considerably in recent years and has provided casino fans with an outlet during the lockdown.
For some land-based casino operators, the pandemic allowed them to explore the online gaming world and that is where partnerships such as the PointsBet/Twin River agreement have started to surface. With land-based casinos struggling to attract players, with online options, the cash-flow can once again start to move and the casino economy begins to perk up as it had in the past.
More About PointsBet
PointsBet was originally founded in Australia and made its debut in the United States in January 2019. It is currently one of the fastest-growing sportsbooks in the US and is expanding to provide its services throughout the country. PointsBet is best-known as having one of the most user-friendly apps in the sportsbook industry. Their technology has created the quickest app that is available in both iOS and Android. Sports bettors should expect to find the best, most up-to-date content, and great user experience when using the PointsBet product.
More About Twin River Worldwide Holdings, Inc.
As the owners and operators of nine casinos in the United States, Twin River has an interesting footprint. Their properties are located in Rhode Island (two), Mississippi (two), Delaware (one), Missouri (one), and Colorado (three). In addition to the casinos in Colorado, Twin River also owns a horse racetrack with 13 authorized Off-Track Betting licenses in the state.
The casinos under the Twin River banner range in size from medium (603 slots, 8 electronic table games) to large (over 4,100 slots, 125 table games, 48 stadium gaming positions). All of this is in addition to hotel and resort amenities.
When two well-known names in the hotel-casino/online gaming communities form a partnership, you have to expect it to produce some amazing results. For fans of PointsBet, the agreement with Twin River not only enhances betting opportunities in New Jersey, but it could also spell a larger footprint for PointsBet’s creative and unique online content expanding to become part of several other Twin River properties throughout the United States.
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