Sportradar has announced a new US partnership with Tipico, an online gambling and sports betting company based in Malta. The deal gives the European sports betting company access to all official league data across every major sports league in the United States.
The deal with Sportradar is one of the first partnerships with a US company, as Tipico gets ready to launch in the US, beginning with online sports betting in New Jersey. Sportsradar and Tipico have been partners in Europe for six years.
Tipico Coming to America
Vice President of US Sales and Gaming at Sportradar, Neale Deeley said, “Tipico has been an upstanding, long-term partner of Sportradar in Europe, and we look forward to working with them as they launch in the US sports betting market. Gaining access to our official league data across the major all US sports leagues will allow Tipico to offer an engaging experience to their customers.”
Tolis Barmpageorgopoulos, Tipico Chief Product Officer said, “Sportradar has been Tipico’s trusted partner in Europe for many years. We’re excited to extend our partnership to include the fast-growing US sports betting market.”
In addition to official league data, the partnership gives Tipico Sportradar’s live betting and pre-match services. Also included in the deal are content solutions enabling Tipico to deliver a well-rounded betting experience for its customers, including live in-game betting options for the most popular US sporting events.
“We’re thrilled to have Sportradar data, providing our US sportsbooks with a solid foundation to accurately price a wide variety of sports markets,” observed Brandon Friedman, Tipico US Regional Sportsbook Manager. “Sportsradar’s fast and reliable feeds will allow us to offer aggressive odds with our world-class sports betting experience not only to players in New Jersey, but beyond.”
Tipico had its humble beginnings in the German city of Karlsruhe. Started as a small business by three students quickly grew into a thriving company. It didn’t take long for Tipico to become one of the leading European gambling providers with both land-based and online offerings.
Since 2004, Tipico has been headquartered in St. Julian’s, Malta. The company not only maintains licenses for online sports betting and casino games, but also employs more than 200 people from 30 countries on the Mediterranean island nation. In fact, Tipico is among the most popular employers in all of Malta.
Tipico also has offices in Germany, Austria, Gibraltar, and Croatia. Overall, more than 6,000 people work for Tipico and the franchise network globally. The company’s franchise partners operate more than 1,000 Tipico sportsbooks all over Europe.
Tipico US is headquartered in Hoboken, NJ. They’re in the process of hiring staff for job openings in development, technology, marketing, HR, finance regulatory compliance, and more.
Tipico hopes to launch their online sportsbook in time for the NFL season, through a license with Ocean Casino in Atlantic City.
Sportradar is a multinational corporation headquartered in St. Gallen, Switzerland. The company collects and analyzes sports data from all over the world, providing sportsbooks with accurate data.
The company’s US division, Sportradar US, is the official data provider of the NFL, NHL, NBA, and NASCAR. Sportradar US is headquartered in Minneapolis.
Sportradar is also the only data provider trusted to work officially with the US sports leagues to distribute sports data globally for gambling purposes. The company has developed the sports betting industry’s most accurate software while achieving new standards for speed.
With solid industry relationships, Sportradar US is redefining the sports betting experience for fans. The company also safeguards sports integrity through its Integrity Services division. Sportradar Integrity Services is the leading global supplier of monitoring, prevention, and intelligence solutions to state authorities and sports leagues, supporting the fight against gambling-related match-fixing.