With major league sports resuming, sports betting is also a hot topic. It’s still a comparatively new industry and the regulations around it are sometimes unclear. Fortunately, a few states are working to clarify it.
For example, the Massachusetts House recently passed a $459 Million economic development bill; the bill includes funding for local projects, non-profits affected by the COVID-19 shutdown, and language clarifying sports betting.
Specifically, the Massachusetts bill identifies three regulatory license categories for sports wagers; one for in-person and online at casinos, a second for in-person wagers at racetracks, and the third for digital-only and mobile sports wagers.
Recent Developments in the World of Sports Betting
Many developments are happening quickly in the sports betting world right now.
For example, DraftKings recently announced that it’s packed its sports sponsorship portfolio, such as finalizing a deal with the PGA Tour.
Norb Gambuzza, PGA Tour Senior Vice President of Media and Gaming has this to say, “the PGA Tour is very pleased with growing collaboration with DraftKings. The relationship now includes sports betting, as a natural evolution. It fully promotes and supports the PGA Tour’s objectives of reaching and engaging new fans while presenting our players’ tournaments to them as well as our media platforms.”
What you should know about FansUnite Entertainment Inc.
For the first time in five months, FansUnite Entertainment is prepared to welcome back Scottish soccer. The 2020-2021 Scottish Premiership season began on Saturday, August 1, 2020.
Scottish soccer fans will be able to watch the best matches, through Sky Sports exclusive deal to broadcast forty-eight Premiership matches this season.
‘We are thrilled to welcome back Scottish soccer, as it makes up the single most betting volume on our platform,’ noted Paul Petrie, founder, and Director of McBookie. ‘During the 2019 season, the Scottish Premiership produce $567k CAD of betting volume for McBookie. That represents around 13% of the total CAD 4.42 million in sports betting placed in the soccer category of our platform.’
While the 2019 Scottish soccer season was cut short due to the COVID-19 shutdown, McBookie patrons were still able to enjoy sports betting on other events, such as the English Premier League.
“It’s been a long five months without soccer in Scotland, and we’re thrilled for the first ball to be kicked,” said Paul Petrie. “Our patrons have had fun betting on the English Premier League, but nothing beats sports betting on soccer in your own country. After a strong month with the English Premier League, the new Scottish Premiership season allows McBookie to watch our business achieve new heights, on our own turf.”
“As a versatile sports betting platform, McBookie has once again shown they’re able to provide a diverse set of sports betting options to a growing base in any market environment,” said Darius Eghdami, CEO and Chairman of FansUnite Entertainment. “When we acquired McBookie earlier this year, the goal was to give the team the resources needed to drive bettor registration. With one of the most popular sports returning to play, we’re happy to see how tMcBookie can scale in 2020 and the future.”
McBookie is also redesigning its loyalty program in conjunction with the 2020 Scottish Premiership season. It’s also launched the Tartan Club rewarding regular bettor with enhanced odds, enhanced prices, and free sports bets.
Also, McBookie will continue sponsoring Jim Delahunt’s column in the Scottish Sun and the Daily Record’s Mr. Fixit column. These two columns are the most significant sports betting coverage in Scotland’s two largest national newspapers.”
Penn National Gaming, Inc.
On July 1st, Penn National Gaming initiated a partnership with Sportradar, a global provider of sports content and data.
The partnership allows Penn to use official NFL data on its sports betting platforms. As part of the deal, Penn National can offer a wide variety of live, in-game betting options on NFL games, at its retail sportsbooks, and on its Barstool Sportsbook app; the Barstool app is expected to premiere in the third quarter of 2020.
“We are excited to be partnered with Sportradar for NFL content and data, before the upcoming football season,” said Jon Kaplowitz, Senior Vice President of Penn National’s interactive gaming division. “Providing official NFL data to our loyal and growing audience, which includes more than 66 million Barstool fans and 20 million retail customers, provides huge betting opportunities in our sportsbooks across the country.”
Last year, Caesars announced that it had successfully launched new strategic partnerships, taking advantage of the expansion of sports betting across the US.
“Sports betting continues to evolve and Caesars Entertainment is leading the way. Caesars offers innovative ways for sports fans to engage with sports content while placing their bets on a mobile app or in a sportsbook,” commented Christian Stuart, Executive Vice President of Gaming and Interactive at Caesars Entertainment. “Our valued partnerships, especially those in broadcasting, have increased Caesars brand recognition while providing guests and sports fans with new sports betting related content to enjoy.”
Boyd Gaming Corporation
Last year, FanDuel and Boyd Gaming debuted FanDuel Sportsbooks at four Boyd properties, Diamond Jo Casino in Dubuque, Iowa, Diamond Jo Casino in Northwood, Iowa Blue Chip Casino Hotel and Spa in Michigan City, Indiana and Belterra Casino Resort in Florence, Indiana.
“Together, Boyd Gaming and FanDuel are successfully capitalizing on the opportunity of the legalization and expansion of sports betting into new states across the US,” said Keith Smith, President and Chief Executive Officer of Boyd Gaming. “The FanDuel Sportsbook is off to a fantastic start in Pennsylvania. It’s contributing to solid growth in visits and profitability at our Valley Forge Casino near Philadelphia. We’re confident our partners at FanDuel will deliver great results in Indiana and Iowa as well. The FanDuel sportsbook will further expand Boyd Gaming’s customer base and enhance our long-term appeal.”
International Game Technology PLC
IGT announced in May, that its PlaySports platform is hosting the FanDuel Sportsbook mobile app in Colorado.
“Colorado is the ninth U.S. state where FanDuel and IGT will team up to deliver world-class sports betting entertainment,” declared Enrico Drago, IGT PlayDigital Senior Vice President. “IGT’s PlaySports platform has allowed FanDuel to quickly expand its US sports betting footprint across mobile and retail, providing bettors in each state a reliable and compelling user experience across all channels.”