William Hill Casino goes live in New Jersey

After much anticipation, the William Hill Casino is live. The NJ sportsbook app now features a ‘casino’ icon, allowing users to indulge in an array of table and slot games.

While the launch itself was low key compared to other online casinos, sportsbook users were definitely excited to experience the new games. The William Hill casino operates under the Tropicana AC license.

The casino is among the latest to launch in New Jersey, and is currently in its Beta phase; users are being asked to give their feedback from a message on the home screen.

Nothing Fancy Right Now

Due to the stiff competition among online casinos, first impressions are very important to maintaining customer loyalty on brand appeal alone. Many online casinos and sportsbooks have had to resort to competing with one another with generous welcome bonuses, freebies, and referral incentives.

That’s one reason why William Hill has decided to launch more thoughtfully. By testing every phase of its launch with real users, the casino will be able to use that feedback data to optimize the experience and look. As William Hill adds new games, the company can ensure that the user experience is based on what customers really want, and not what the company thinks they want.

What is Currently on the William Hill Casino?

Online slot games are always hugely popular and slot games also attract a huge variety of players, from serious online gamblers to newbies. But right now, the William Hill Casino cannot compete with other online casinos in New Jersey, due to the limited amount of slots games they have to offer.

Also, they’re starting with just five table games on the app, including Blackjack, Single Deck Blackjack, European Roulette, American Roulette, and Casino Hold’em Poker.

The offerings have a bit more variety on the desktop version, where players typically stay longer than those who are playing on mobile. The biggest additions to the desktop version of the William Hill Casino are more progressive slot games, including Mercy of the Gods, Divine Fortune, and the ever-popular Starburst.

Integration is Key

It’s true that many online players don’t stick with just one game, such as table games vs slots. Also, they don’t stick to one gambling genre, often jumping between sports betting and online casino games. That makes online casinos and sportsbooks which offer both a winner.

Since the William Hill Casino is integrated into the sportsbook app, this will allow users to have a single wallet. This streamlining of the process will likely keep players within the William Hill ecosystem, since switching between payment methods on gambling sites can kill the spontaneity of the casino experience. In fact, it can even break a winning streak.

While other casinos feature a shared wallet, it’s not the norm, giving William Hill an advantage.

Backed by Caesars Entertainment

Not many online casinos can launch slowly and methodically, testing their products with real users before entering the market fully.

However, Caesars Entertainment will soon acquire William Hill for a hefty price of $3.7 billion, giving the combined sportsbook and casino the option to grow more slowly.

The purchase of William Hill should be finalized sometime in mid-2021. The injection of cash into the sportsbook should help to fund the William Hill Casino build-up. It’s estimated that the casino could rake in as much as $700 million in the first few years alone.

William Hill Ranks Among the Top Sportsbooks in New Jersey

New Jersey’s online casinos already generate many millions of dollars in revenue every month. In fact, August 2020 set a new record of $87 million, smashing all previous records nationwide. William Hill’s New Jersey sportsbooks, both retail and online, raking in $7,357,342 of that. In fact, the William Hill sportsbook at Monmouth Park racetrack in Oceanport is the top-earning sportsbook in the state.

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