It has been touted for some time that the fast-growing Esports industry would soon become a big player in sports; that time has come for New Jersey. The fast-emerging Allied Sports, a subsidiary of Allied Esports Entertainment, held its first tournament in the state.
The (Counter-Strike: Global Offensive) Legend Series tournament ran through September 13th and provided an opportunity for residents in the Garden State to bet on Esports.
Previously, Allied Sports partnered up with GRID Esports, a leading Esports data company. This move was a precursor to the announcement of the betting operation and will use the tournament’s live-server data which other sportsbooks can then use. This allows bettors to engage with the sport as it happens.
What This Means For The l Allied Sports
There is no mistake that this company wants to be a leading light in Esports here in the state; this move shows clear intent. Discussing the move Fran Ng, CEO of Allied Esports Entertainment, said the following:
“We are extremely proud that bettors in New Jersey will place their first legal Esports wagers on the VIE.gg CS:GO Legend Series”
“Between our recent data and video rights agreements and focus on competitive integrity, we have raised the value of one of our key tournament brands and provided our partners with an innovative business solution. “
The CEO went on to add just how important it would be that the emerging Allied Sports took the lead on the launch of Esports into the state.
“We are excited to play a new role in the rapidly growing Esports betting market and believe we have taken the necessary steps to capture future opportunities in the U.S. and around the world with our unique offerings.”
Clear Attraction of Coming to New Jersey
Since New Jersey announced in 2018 that it would allow mobile gambling in the state, we have seen all of the industry’s major players set up shop. Just 2 months ago, we broke the news that DraftKings had launched a casino app to go with their sports app.
Last month, saw the emergence of the Wynn Sports app, which we covered here, as Wynn also sought to get involved in the action in the Garden State. We also wrote a piece about the partnership between PointsBet and Twin River which operates casinos in the state.
Launch of Esports in New Jersey
The gambling revenue in the state, currently more than Vegas’ month-to-month, is exactly why so many companies want to come here. This is also what has attracted the attention of Esports companies like the fast-emerging Allied Sports.
Evidence of this can be seen in the story we broke last month that GameCo LLC, deep-rooted in the Esports industry, would be setting up shop in New Jersey. Twin River not only partnered with PointsBet but also recognized Esports and the opportunity it presents. Esports Entertainment Group is now on-board with Twin River, as we discussed in this piece.
Looking Deeper Into Allied
The emerging Allied Sports is a premier Esports company that offers a range of tournaments within the industry. Named in Fast Company’s World’s Most Innovative Companies list for 2019, this is a company that seeks to “connect players, streamers, and fans via integrated arenas and mobile Esports trucks around the world”.
There is little surprise that Esports wants to gain a slice of the growing NJ marketplace. Recent figures show that the sportsbooks in the state took over $315M in bets in July alone. This is up 25% year-over-year.
Moritz Mauer, CEO of GRID Esports, working in line with the ever-emerging Allied Sports, spoke about their arrival in New Jersey:
“Each day, Esports wagering gets closer to legitimacy across all 50 states and our ongoing effort in evangelizing Esports data for betting and media is made possible by partners like Allied Esports. We are honored to join them in a part of history that starts this week in New Jersey.”
Of course, it is not just a lucrative deal for companies coming here, the state will also do well from the taxes which it can extract, adding to the $36M that was made in 2019.