You will no longer find the detached and lone Caesars Entertainment sportsbook. Today, it now under the control of William Hill, which is why William Hill recently released a brand new Caesars sportsbook by William Hill as a result of this joint venture agreement between the household names.
Previously, Caesars operated its own sportsbook and app with its unique wagering offerings and lines independently. However, the sportsbook and app were discontinued on November 16th, 2020. A few months ago this number was standing firmly at 12 apps. However, William Hill absorbed operations for Caesars and CG technology while Treasure Island had its app discontinued.
This means that punters in Vegas now have 9 wagering apps to choose from including The Golden Nugget, the Westgate, the Wynn, the South Point, Circa Sports, BetMGM, Station Casinos, Boyd Gaming, and of course William Hill’s flagship app.
All previous Caesars app customers were notified of the imminent changes and even had any winning and funds deposited to their new Caesars William Hill sportsbook accounts. The new live Cesar’s William Hill app is also seamless allowing William Hill account holders to continue using their accounts.
Just recently, William Hill also launched its mobile apps in Illinois extending on the already existing retail sportsbook that was opened in Grand Victoria Casino. With the addition of Illinois, William Hill now enjoys a vibrant mobile presence in 6 states including New Jersey, Nevada, Colorado, West Virginia, and Iowa. William Hill is now gearing up to set up shop in Rhode Island.
William Hill sportsbooks apps readily available in the country
William Hill’s sportsbook apps are all over these days. Recently, William Hill received unanimous approval from the Nevada Gaming Commission to acquire sportsbooks run by CG Technology. Before the acquisition, CG technology operated 6 casinos in Vegas.
When the deal is finalized, William Hill will be able to start operating sportsbooks at the Cosmopolitan, The Venetian, Palazzo, and Silverton. Even though the Palms and Tropicana sportsbooks are also included in this deal, they remain closed during this pandemic.
As a result of a separate deal with Caesars Entertainment Corp, William Hill is also in charge of Ceasar’s properties sportsbooks. It’s so far set up shop at Paris, Caesars Palace, The Linq, Bally’s Harrah’s in Las Vegas.
William Hill expansion aggressive
William Hill’s expansion into the US Sports betting market has been aggressive, to say the least. The British operator and bookmaker has been expanding rapidly in the sports fueled American market as it looks to get over regulatory crackdown back at home. As a result of the blow from the pandemic, William Hill recently announced that it was shutting down 119 of its High Street outlets.
It is worth noting that William Hill is 100% dependent on sports betting as the company is yet to set up online casino operations as it has in other parts of Europe. Like many competing sportsbooks in the country, the operator stated that it would not be able to pay a dividend in 2019, a clear sign that the pandemic had affected it much worse than anticipated.
William Hill’s revenue numbers in the UK have been dropping reflecting the impact of the outbreak and the consequent cancelation of major sporting events. But expansion plans in the US betting market couldn’t be more in full gear. This is because opportunities in the US market have been abounding as states continue to relax previously strict gambling rules.
William Hill entered into the US market in Nevada in 2012 and has since managed to expand to more than 100 locations in the country. The sportsbook which is easily one of the best as covered here now has operations in more than 10 states and will continue expanding into new markets now that it has the might of Caesars Entertainment under its belt. Because William Hill will now be in charge of all Caesars sportsbooks across the country, it will experience even further growth in the coming years.
Thanks to remarkable partnerships such as its deal with CBS Sports, William Hill will continue to dominate the market. In the future, William Hill will continue to leverage its superior technology to revamp present innovative plans involving in-play sports wagering. It also plans to take advantage of partnership deals as it expands into more regulated states.
Aside from leveraging its partnerships, William Hill hasn’t been afraid to be innovative. Case in point, it was one of the first operators in the country to jump on the eSports bandwagon. This move has made William Hill more attractive particularly to younger punters when other more established sportsbooks have shied away from e-sports.
As the sports wagering market continues to pick up steam in 2021, operators including William Hill will have to do their best to stand out in an overcrowded market. Even in the states that are yet to legalize sports wagering, William Hill will want to keep an eye out, pursuing deals with other land-based casinos that will hopefully deliver market access in the event that legislation that allows legal sports betting is passed.
William Hill has plans to expand investment in its US Markets heavily. So much so that in the future, roughly 45% of the operator’s revenue will be derived from its US operations. William Hill is already a remarkable force to deal with in the betting market in the country and the future, it is scheduled to further establish itself as a market leader.
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