The Golden Nugget is expanded its US online gambling market through a partnership deal with Scientific Games. The deal includes using the Scientific Games sportsbook platform. This is huge news for Scientific Games after announcing a similar deal with Fanduel only last week.
According to the deal, the Golden Nugget will use Scientific Game’s OpenSports platform. Likewise, Golden Nugget will use Don Best Sports managed trading services. The initial launch will involve mobile sports betting in New Jersey, adding more states as time goes on.
The deal between Golden Nugget and Scientific Games also includes the option to use the OpenSports platform at Nugget retail sportsbooks in New Jersey, Nevada, and Mississippi.
Eventually, the Golden Nugget will completely leave its current SBTech platform. The Golden Nugget and Scientific Games plan to complete the migration before the start of the upcoming NFL season. This follows SBTech’s integration with DraftKings. There was concern that the migration of the Golden Nugget, as well as others on the previous SBTech platform, could be problematic.
Golden Nugget and Scientific Games have a long history
The Golden Nugget currently uses Scientific Games online casino platform and content aggregation system. That contract remains in place until 2024 in New Jersey. The sports betting platform is just another addition to the existing relationship between the two companies. The online casino deal also includes Pennsylvania, as well as other states that could potentially legalize online gambling.
“We have a long and positive history with Scientific Games; in fact, their technology is the cornerstone of both our iGaming and sports betting strategy,” remarked Thomas Winter, Senior Vice President for online gaming for the Golden Nugget. “We’re very excited to continue our relationship with them. It will bring the consistent and top-notch gaming experience to our players nationwide, across multiple products.”
Scientific Games Corporation has been around for a long time; the company was the first to introduce a secure instant lottery ticket system in 1974. That technology allowed retailers to instantly print out lottery tickets. The Las Vegas-based company employs nearly 8,600 people worldwide and owns several gambling subsidiaries including Bally Technologies and the UK sports-betting platform OpenBet. However, Scientific Games is not limited to digital products; its products also include both computerized and mechanical slot machines.
Golden Nugget Falls Short with Online Sports Betting
With Betfair and FanDuel also falling under its license, the Golden Nugget built the largest online casino brand in New Jersey. However, that success has not included the lucrative sports betting market.
In the first month of 2020, Golden Nugget’s New Jersey sports betting license only generated a meager $550,000. Compared to its market-leading $21.2 million in online casino revenue for January 2020, the Golden Nugget falls far behind when it comes to the online sports betting market.
By comparison, Meadowlands and FanDuel had a massive take of $34,534,347 during just the first quarter of 2019, compared to the Golden Nugget’s online sports betting revenue of only $171,530.
The Golden Nugget’s retail sportsbook fared even worse; during the first quarter of 2019, it lost $38,423. By comparison, Meadowlands in-person betting raked in $10,277,758.
Jordan Levin, the group CEO for Scientific Games Digital, remarked that, “Following the Golden Nugget’s migration to our platforms, we look forward to launching sports betting on top of our long-term player account and iGaming relationship.”
Levin went on to add, “Golden Nugget has a very wide player base across the country. They pioneered iGaming in New Jersey from its earliest beginnings, and we’re pleased to power both their sports betting and igaming presence. It will provide a reliable and seamless end-to-end betting experience.”
The hope is, the robust and user-friendly Scientific Games interface will draw more players to the Golden Nugget brand.