Caesars / Eldorado Merger Features the Biggest Casino Loyalty Program Ever

Caesars Entertainment now boasts one of the biggest loyalty rewards programs in the world. The mammoth gaming operator has seen its loyalty rewards program grow by 20% in its 18 properties. And it has its merger with Eldorado Resorts to thank for this auspicious honor.

As a result of the cash and stock merger, Caesars Entertainment is well-reviewed as we’ve covered here and now has one of the most comprehensive rosters with more than 55 resorts across the country, including 8 thriving casinos situated on the Strip. Caesars now operates in 16 states across the country, including in Nevada, Missouri, Iowa, California, Florida, Mississippi, Pennsylvania, Colorado, Louisiana, New Jersey, Ohio, Illinois, Indiana, Arizona, North Carolina, and Maryland thanks to this landmark deal.

What was so great about this deal is the seamlessness in which it was executed. Case in point, customers from each of Caesars Entertainment and Eldorado were effortlessly integrated into the expanded Caesars Rewards loyalty program as soon as the deal was completed. Members can now use their loyalty currency in both Caesars or Eldorado, as well as match their status globally.

“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them. Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend, and redeem, providing an impressive additional benefit for our customers.” Said Anthony Carano, president, and COO of Caesars Entertainment.

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What you need to know about loyalty rewards programs

Most punters would agree that it doesn’t get any better than Caesars’ loyalty rewards program. As a matter of fact, this loyalty program is so epic that it bagged the top position in this year’s USA Today 10Best Readers’ Choice Awards for ‘Best Players Club.’ Members can earn loyalty currency through hotel stays, dining at the restaurants, playing on the casino floor, enjoying the entertainment, and so much more.

For every dollar that they spend at any Caesars property or associated outlet, members earn at least one reward credit. There are also plenty more opportunities for customers to earn and redeem points through the array of hospitality and travel partners that Caesars Entertainment has across the world.

With more than 55 million members globally, the Caesars Rewards program has been through plenty of changes in the recent past. Just last year in 2019, the program changed its name from Total Rewards to Caesars Rewards. Through this program, members enjoy unrestricted access to several ways of earning rewards that often include complimentary hotel stays, including stays at international branches all over the world.

Members are also given access to special events in the calendar such as New Year’s Eve parties throughout the country, golf meetups with celebrities, popular sporting events and so much more through Caesars Rewards partners.

Additionally, both gaming and hospitality Caesars Rewards members can earn credits through slot and table play, hotel stays, entertainment purchases, spa treatments, and more can all be redeemed at all Caesars resorts and Eldorado casinos across the globe. Caesars rewards typically feature 4 membership tiers that consist of Gold, Platinum, Diamond, and Seven Stars, which determine the earning criteria for participants and members.

 

About the Caesars-Eldorado merger

Reno-based Eldorado Resorts promptly went from well-known regional casino operator to veritable gaming powerhouse thanks to its merger with Caesars Entertainment, which went down in 2019.  Over the years, Eldorado Resorts had entered into a series of partnerships in a bid to improve its standing in the industry.

For instance, Eldorado acquired Isle of Capri Casinos as well as Tropicana Entertainment. Such deals have helped it to become a considerable member of the regional casino industry. However, its merger with Caesars is the biggest deal that Eldorado has made to date. With this deal, Eldorado Resorts, a much smaller operator agreed to assume Caesars’ outstanding debt.

Under the teams of this deal, which was worth a cool $17.3 billion, with this figure being inclusive of $7.2 billion in cash, the combined businesses would operate under the Caesars brand which spanned 60 domestic casino resorts and facilities distributed across 16 states. This partnership effectively made Eldorado Resorts the country’s largest casino operator.

One of the primary reasons why a partnership with Caesars was so attractive to Eldorado was Caesars Entertainment’s monopoly in Vegas. Caesars’ portfolio in the city includes Caesars Palace, Planet Hollywood, Paris Las Vegas, Harrah’s Las Vegas, Bally’s Las Vegas, the Linq, and the Flamingo Las Vegas.

Eldorado’s prominent absence from the gaming capital naturally drew it to Caesars. But it is Caesars’ global brand recognition, as well as its robust Caesars Rewards loyalty program that has allowed Eldorado to shine more than anything. Caesars also had quite a lot to gain from this partnership.

Over the years, Caesars has struggled with diminishing valuations, as well as mounting debt as discussed here. Eldorado, which has several acquisitions under its belt, was more than suited to the challenge of lifting the operator’s profile. Since the Eldorado Resorts One club and Caesars Resorts were merged, things have been on the up and up for both businesses.

Eldorado resorts vaunts 26 properties across Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Mississippi, Missouri, New Jersey, and Ohio as well as in three Nevada cities: Reno, Laughlin, and Stateline.

 

Final Thoughts

Caesars Entertainment is easily the most diversified casino and entertainment provider in the world, and its casino loyalty program is proof. Its award-winning loyalty program has made it easier than ever for its customers to experience more of its internationally recognized offerings that run the gamut from hospitality, entertainment and so much more.

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