Kambi Group Plc is one of the world’s leading sports gambling software providers. Their software and terminals can be found in online and land-based sportsbooks and casinos around the world.
About Kambi Software
Kambi started as a division of Unibet, one of the leading online betting platforms in the industry. Unibet provides platforms for sports betting, online casino, bingo, and online poker. They boast more than 11 million customers around the globe and have a presence in more than 100 countries. In 2010, as an addition to their B2C platforms, they created a B2B division to provide sports betting solutions to other platforms. This was the beginning of Kambi.
Kambi found great success while part of Unibet. They started providing software for leading international online casinos and sportsbooks such as the Finnish casino Paf. Its success continued, and in 2013 a deal to provide sports gaming software to 888 Casino, one of the largest online casinos in the world, took Kambi to a new level. The creation of the Kambi-backed 888sport took the company to new heights.
This rapid growth led Unibet to decide to spinoff Kambi into a standalone company in 2014. On June 2, 2014, Kambi started trading on the NASDAQ OMX Stockholm First North as its own entity. To mark the occasion, Kambi CEO Kristian Nylen rang the opening stock exchange bell in Sweden that day.
Becoming its own company supercharged the growth of Kambi. Without the limitations of working under another corporate umbrella, Kambi was able to expand, bring in new clients, and increase market share. The company grew from an 80-person workforce to over 800 employees today. Just three years after becoming an independent company, Kambi was named by the Financial Times as one of 2017’s 1,000 Fastest Growing Companies in Europe.
Kambi has become a company with a worldwide reach in recent years. In addition to their headquarters in Malta, they also have offices in Bucharest, London, Manila, Sydney, and Stockholm. In 2018, they moved into the U.S. market and have the distinction of taking the first legal online sports bet in New Jersey. This led to them opening yet another office in 2019, this one located in Philadelphia, PA.
The future is bright for Kambi as they prepare to expand their offerings and invest in new technology. They have expanded into the lottery segment of the gambling market, acquiring companies and technology in that space. In 2017, they became partners with Bulgaria’s National Lottery and now provide software for that enterprise. They have also made acquisitions and investments in omnichannel technology and virtual sports which should help them stay on the cutting-edge of the future of sports betting.
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Features
Kambi offers a few main features to their B2B clients so they can, in turn, provide a top-notch sports betting experience for their customers.
Front end-user interface
This is the area where Kambi software is most recognizable. Kambi provides the software that sports bettors use at land-based sportsbooks and online casinos.
This interface allows users to make a deposit through a player’s card, bank card, voucher, or cash, depending on the site. After that, players can pick from a huge variety of sports and events from around the globe. They can see the odds and the types of bets available for each event. Bettors pick their event, what they want to bet on, and how much they are wagering. The interface then shows them what they stand to win with their bet.
The user interfaces Kambi provides are known to have clean, clear graphics, and an easy to understand and use interface. User-friendliness is one big feature of this software, as is the customizability which is one of the biggest reasons so many different platforms use this software as their user-facing interface.
Odds compiling
In addition to providing the customer-facing user interface, Kambi also provides sportsbooks with the odds they can use to run the sports betting sections of their casinos. Creating odds is as much art as science and Kambi uses a mix of humans and technology to create the right odds for international sporting events. The odds are designed to get close to equal action on each side of the contest so the casino does not take a huge loss if one side wins or loses.
Customer intelligence
Kambi also helps its B2B clients create deeper and more profitable relationships with their customers. Through gathering and analyzing data collected by their betting software, Kambi can help clients create a better overall experience for their customers and provide them with more of what they want in their betting experience and less of what they don’t. This customer intelligence is part of the continual improvement process Kambi uses for itself and its clients.
Risk management
Because sports betting does not have static, pre-set odds such as slot machines or blackjack, sportsbooks can take major losses if their risk is not correctly managed. Through the use of analytics, business intelligence, reporting, and VIP management, Kambi is able to help clients keep their risk at an appropriate level so they do not put themselves in jeopardy of having major financial issues.
Managed Services
Most of the other features Kambi offers fall under their Managed Services umbrella. This is a full-service offering where Kambi takes care of almost everything a client would need from their sports betting division. This includes things like sportsbook compliance so providers can stay compliant with all local rules and regulations. They also help set pricing, carry out IT support and hosting, and help land-based and online casinos market their sportsbook services.
Pros and Cons
Pros
- There is a great user interface provided to both players and platforms.
- They have a huge variety of sports with competitive odds.
- They offer many types of bets, including live, in-play sports betting which is becoming more and more popular in the industry.
Cons
- They only offer sports betting and some bingo; not a large selection of casino games.
- Sometimes odds for certain contests can be worse than will be found through other oddsmakers.
Top Kambi Software Providers
You can find Kambi sports betting software in many different places. You can find it when you travel to casinos all over the world as well as right from your desktop or mobile phone through one of the many online sportsbooks with which they partner. Here are the top places to find Kambi software.
888sport
This is the online sportsbook piece of 888 Holdings, one of the largest and most popular online gaming companies in the world. The Gibraltar-based company also owns 888casino and 888poker as well as several online bingo brands. Their 888sports brand is licensed in the UK, throughout Europe, and in the U.S. in both New Jersey and Nevada as well as other places in the world. They were one of Kambi’s first huge clients when they were still part of Unibet and are still a major partner today.
Unibet
The former parent company of Kambi, Unibet, became one of the first online sportsbooks when they started taking bets online back in 1999 in London. Today they operate all around the globe in places like Australia, Belgium, Denmark, Estonia, France, Gibraltar, Italy, Malta, the UK, and the U.S. The former B2B wing still provides its sportsbook interface which is widely recognized as one of the best in the industry, even being named at the 2014 IGA Awards the “Sportsbook Operator of the Year”.
32Red
32Red is a multiple award-winning online casino and sportsbook that operates brands such as 32Red Online Casino, 32Red Poker Room, 32Red Bingo, and, in partnership with Kambi, 32Red Sport. This sportsbook uses Kambi software and offers both pre-match and in-play betting on a host of international sports with an easy-to-understand and user-friendly interface from Kambi.
DraftKings Sportsbook
One of the newer but quickly growing partnerships from Kambi is the one with U.S.-based daily fantasy sports site DraftKings. The site started offering sports betting in addition to their fantasy options in 2018 when online sports betting became legal in New Jersey. It is this partnership that led to Kambi being used to take the first legal bet here. DraftKings is expanding rapidly and is now putting Kambi terminals in many land-based casinos in the U.S.
Casumo
Another online casino conglomerate that is one of Kambi’s partners and is also based in Malta. This company was founded in 2015 and primarily operates in the UK and throughout Scandinavia. In March 2018, Casumo partnered with Kambi to deliver gamified sports betting product to its players. This hybrid of online gaming and sports betting is one of the most innovative projects Kambi has undertaken to date.
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