Bay Mills Resort and Casino has announced a partnership with DraftKings. The deal will bring the top-rated mobile sportsbook to Michigan sports fans statewide, once all of the applicable licenses and approvals are in place. The DraftKings mobile sportsbook app is currently available in New Jersey, Colorado, Iowa, Indiana, New Hampshire, West Virginia, and Pennsylvania.
“Through our commitment to providing our customers with a best-in-class sports betting experience, DraftKings is excited to partner with Bay Mills Resort and Casino,” commented DraftKings’ Chief Business Officer, Ezra Kucharz. “The Great Lakes State has a number of gambling opportunities and we look forward to working with Bay Mills Resort and Casino to provide the state’s residents with the premier experience DraftKings is famous for.”
DraftKings Drafts a Study of Michiganders
In a consumer study of Michiganders who expressed interest in online sports betting, DraftKings discovered a third had already placed a legal mobile sports bet while traveling, either to another state or to another country. Additionally, 55% had never placed an online bet before; to DraftKings, this showed a potential market among casual sports bettors. As sporting events across the country return after the shutdowns, DraftKings Sportsbook is eager to provide gamblers with an immersive, innovative, and entertaining gambling experience.
As well as online and mobile sportsbook access, the partnership will also allow Michiganders to place in-person sports bets at a retail sportsbook at Bay Mills Resort and Casino. Michigan is the seventh state to host a DraftKings retail sportsbook, joining New Jersey, Colorado, Mississippi, Iowa, New Hampshire, and New York. However, the retail sportsbook is subject to the adoption of all applicable regulations. Moreover, both DraftKings and Bay Mills Resort and Casino must secure the necessary gaming licenses and other required approvals.
“We’re very excited about our new partnership with DraftKings,” said Tribal Chairman for the Bay Mills Indian Community, Bryan Newland. “Expanding on our entertainment options at Michigan’s longest-running gambling facility is always our goal. The new on-site DraftKings Sportsbook will be just one more good reason for Michiganders to vacation in the Upper Peninsula with us.”
DraftKings Sportsbook and daily fantasy apps are available via android and iOS here.
About Bay Mills Resort and Casino
Bay Mills Resort and Casino is an endeavor of the Bay Mills Indian Community; the Bay Mills Casino is the longest operating gambling establishment in the state of Michigan. Located in Brimley Michigan, along the shores of Lake Superior, Bay Mills Resort and Casino is among the state’s favorite entertainment destinations. With a wide variety of table games and slots, as well as bars, restaurants, and a beautiful 18-hole golf course, the 143 room Bay Mills Resort and Casino is the number one adventure in the Upper Peninsula with a waterfront boat launch, an RV park and miles of well-maintained hiking, snowmobile, and ATV trails.
DraftKings Inc. is a digital sports gaming and entertainment company based in Boston. The company’s goal is to fire up the competitive spirit of sports fans with products ranging from regulated gaming, daily fantasy, and digital media. Launched in 2012 by Matt Kalish, Jason Robins, and Paul Liberman, DraftKings is the one and only vertically integrated, U.S.-based sports betting operator.
DraftKings provides multi-channel sports betting and gaming technology; the company provides the platform for more than 50 sports and gaming entertainment operators, spanning more than 15 regulated U.S. and worldwide markets. In the U.S. DraftKings Sportsbook provides retail and mobile betting for the major U.S. as well as international sports, operating pursuant to regulations in Arkansas, Oregon Colorado, Iowa, Indiana, Mississippi, New Jersey, New Hampshire, New York, West Virginia and Pennsylvania. DraftKings’ daily fantasy sports are also available in eight countries featuring 15 different sports categories.
Finally, DraftKings is the official NFL daily fantasy partner as well as an authorized gaming operator of the NBA and MLB.