In the dynamic landscape of iGaming and online entertainment in the US, Pariplay, a subsidiary of NeoGames S.A., has had its sights set on massive growth in the North American market and it is easy to see why. The region stands as one of the most lucrative markets for iGaming, with a rapidly growing player base and evolving regulatory environments. Recognizing its immense potential, Pariplay has been strategically positioning itself to tap into this market’s vast opportunities.
Since debuting its products and services to punters in the US, the brand has been leveraging its innovative content and proven solutions to captivate a new audience and establish itself as a key player in the region. As mentioned, Pariplay’s decision to focus on North America is grounded in the region’s immense market potential.
The United States has witnessed a significant surge in online gaming interest, driven by evolving regulations and changing consumer preferences. By entering and working hard to expand in this market, Pariplay aims to cater to the growing demand for diverse and engaging iGaming content. Pariplay’s expansion plan has largely included forming strategic partnerships with key operators in the region.
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Strategic partnership with Tipico
Pariplay’s most recent agreement with Tipico in the US exemplifies this approach. By collaborating with established operators, Pariplay continues to gain access to a wider player base while ensuring that its content reaches players through reputable and widely recognized platforms. This deal will allow Tipico’s gamblers in New Jersey to gain access to PariPlay’s Wizard Games titles, as well as its range of aggregate content from its Fusion products.
As one of the most established sports betting and online gaming operators, Tipico has an established presence in an array of markets across 30 various sports. Tipico’s online casino in New Jersey recently relaunched with a new proprietary platform created in-house. Tipico teamed up with Oceans Casino to relaunch its online casino in New Jersey offering customers a more updated interface and simplicity.
A key element of Pariplay’s expansion strategy is the seamless integration of its content into existing platforms. Tipico managed to relaunch its online casino platform thanks to strategic deals with both White Hat Gaming, as well as Konami. Pariplay’s content is expected to be integrated in Q1 of next year.
The company’s portfolio, including the acclaimed Wizard Games titles and Fusion offering, is set to enrich the gaming experience for players. The Wizard Games portfolio, known for its innovation and entertainment value, is tailored to cater to the varied tastes of the audience. This player-focused approach is integral to gaining and retaining a loyal user base. The strategic timing of content integration aligns with industry trends, ensuring that players receive fresh and engaging content.
Pariplay has also been capitalizing on its existing partnerships to facilitate its expansion plans in North America. Pariplay’s deal with Tipico marks the extension of an already existing partnership between the two brands in the European gambling market.
This showcases the value of nurturing and expanding relationships with key operators. By leveraging the success of past collaborations, Pariplay aims to gain a competitive edge in the North American market.
More expansions for Pariplay in 2023
All through the year, Pariplay has proven its commitment to expanding its footprint in North America, particularly in the highly competitive and significant market of New Jersey. For example, not too long ago, Pariplay achieved a significant milestone in its North American expansion with the acquisition of the Ontario Gaming-Related Supplier License.
The Gaming-Related Supplier License obtained by Pariplay opens the doors for its premium aggregation offering to thrive in Ontario, Canada. This license positions Pariplay to live with major operators and partners in Ontario. As the Canadian gambling market continues to record growth and promise, this license is a strategic move by Pariplay to capitalize on emerging opportunities and contribute to the flourishing gaming landscape in Ontario.
As Pariplay gears up to develop strategic deals with major operators and partners in Ontario, the timing is noteworthy. The Canadian gambling market has shown resilience and growth potential, making it an attractive space for operators and providers. Pariplay’s premium aggregation offering, backed by its proven track record and innovative solutions, positions the company as a valuable contributor to the gaming ecosystem in Ontario.
The Ontario Gaming-Related Supplier License is not just a regulatory green light; it serves as a testament to Pariplay’s dedication to compliance, integrity, and delivering top-tier gaming experiences. Pariplay’s journey in North America, marked by milestones like the Ontario license acquisition, underscores its ambition to provide players with innovative and engaging content while establishing strategic partnerships with operators across key markets.
In November, Pariplay announced that it had entered a strategic deal with Hard Rock Digital and its platform in New Jersey known as Harr Rock Bet. Over the last couple of months, Hard Rock Bet has emerged as a prominent player in the online gaming industry. The collaboration focuses on introducing Pariplay’s Wizard Games to the Hard Rock Bet platform in New Jersey.
Pariplay’s Wizard Games, known for their innovation and engaging gameplay, are now available to players on the Hard Rock Bet platform in New Jersey. Among the titles introduced are Dragons of the North, Spirit of Mustang, and Wolf Riches, offering a diverse and feature-rich gaming experience.
With New Jersey being a pivotal market for online gaming, Pariplay’s expansion through Hard Rock Digital showcases a strategic move to capture a broader audience in the region. This partnership reinforces Wizard Games’ stronghold in North America, building upon existing collaborations in various regions, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.
Final Thoughts
Pariplay’s strategic expansion into the North American market in 2023 represents a calculated move to tap into a region with immense potential for iGaming growth. Motivated by the desire to diversify its market presence, collaborate with key operators, and provide player-centric content, Pariplay is poised to make a significant impact.
As the company continues to execute its expansion plan, the industry will be watching closely to witness the unfolding success story in the competitive North American iGaming landscape. The collaborations discussed above set the stage for an exciting chapter in Pariplay’s journey, promising a mutually beneficial relationship for all companies and an enhanced gaming experience for players in the country.
