ATLANTIC CITY — The Hard Rock Hotel and Casino now proudly hosts what the company describes as the world’s first live online slot machines.
Hard Rock Partners with Softweave Ltd.
HardRockCasino.com has partnered with Israeli-based Softweave Ltd., an internet gaming company. The partnership has launched an innovative technology allowing users to play on live casino slot machines from a mobile device. Hard Rock’s live online casino slot machines were unveiled during a recent news conference. The slots went live in real-time.
“We are very excited to present innovative, ground-breaking technology. The fact is, real-money, online gambling is continually evolving in New Jersey,” stated the president of Hard Rock Hotel & Casino Atlantic City, Joe Lupo. “It’s very similar to live table games dealers. Our new live slots let our players experience a seamless way to earn Wild Card rewards. Our rewards program includes hotel rooms, as well as world-class entertainment and dining here at Hard Rock Atlantic City. Trailblazing an innovative way to provide our online customers with a live experience is something we are not only excited about, but very proud of. We are the first in the world to have anything like this.”
Hard Rock’s live online slot machines are set up in a room directly across from the Fresh Harvest Buffet on the second floor. A wall lined with key-shaped windows will allow guests to observe the action. The room has 12 slot machines with five popular games; Buffalo, Leprocoins, Hotter than Blaze, SpitFire Multipliers, and 3x4x4x Double Times Pay. The online experience is similar to playing the slots in a casino, where only one player at a time can use a machine.
“Our partnership with Hard Rock is a great setting for the Live Slots product,” said Roy Greenbaum, CEO of Softweave Ltd. “Our innovative technology allows HardRockCasino.com to provide a real slot machine experience directly from the casino floor to the player’s computer or mobile device.”
Senior vice president of online gaming and sports betting for Hard Rock International, Kresimir Spajic, noted that since the beginning of live dealer online games, the gaming industry has needed more innovation.
Atlantic City Innovates Live Gaming
In 2016, the Golden Nugget Atlantic City was the first to introduce live dealer online gaming in the United States. This is where gamblers can play live casino table games, such as baccarat, blackjack, and roulette online.
“We truly believe this will be the next big thing after live dealer play,” said Spajic. “We are very pleased to be the first to introduce this new way to play real slot machines without actually being there.”
Online gaming has been legalized in the Garden State since 2013. The best news is, online gambling in New Jersey has experienced continued, steady growth ever since it was introduced seven years ago. In fact, in 2019, online gaming produced close to $493 million in revenue for the casinos in Atlantic City as well as their internet partners.
The Hard Rock Hotel and Casino began as the Hard Rock Cafe. The chain of rock and roll themed restaurants was founded in 1971 by Peter Morton and Isaac Tigrett in London, England. The restaurant chain began decorating its restaurants with rock and roll memorabilia in 1979, a tradition that continues to this day.
In 1993, Hard Rock formed a partnership with the Lake Tahoe-based Harvey’s Hotel & Casino. That partnership opened the first Hard Rock hotel-casino in Las Vegas on March 9, 1995. The grand opening included performances by Sheryl Crow, Al Green, and the Eagles.
In 2007, Hard Rock Cafe International, Inc. was purchased by the Seminole Tribe of Florida. Hard Rock International has venues in at least 74 countries, including 12 casinos, 25 hotels, and 185 cafes.