The gambling industry in the United States has over the past 4 years demonstrated a remarkable level of growth. From having a single destination where gamblers travelled to gamble, the industry is now in the backyard of various states. The pace at which a jurisdiction takes up gambling is determined by many factors but top on the list is an effective regulatory framework.
New Jersey is inarguably the most vibrant gambling state in the whole of the United States. Having been regulated in the same year when gambling was legalized in the United States, the state has had a head start in the industry. It is no surprise therefore that many casino operators are interested in doing business in NJ; the latest entrant into the market is Tipico.
Tipico is a sportsbook provider that operates on a global scale but this is the first time to attempt a U.S. based outfit. Choosing New Jersey out of the more than 20 regulated gambling markets in the US is an indication of the maturity level exhibited by existing gambling brands. If the consumers in this market welcome this new brand as they have done for the others that launched before, Tipico is in for a positive growth path.
Getting an operation license to set up a casino business in New Jersey is quite hard owing to the stringent requirements. The authorities have however not banned partnering with others for the sake of getting a green light to do business. There are many forms of existing collaborations whose ultimate goal is to leverage approval.
For Tipico, the choice partner that holds their hand as they penetrate the New Jersey market is Ocean Casino Resort. Ocean has been in the casino business for more than 3 years so they have an experienced partner to all questions on NJ gambling.
According to CEO of Tipico US, Adrian Vella, getting a pass into the vibrant NJ market is a great achievement considering the many months they have waited. A lot of investment has gone into making this step a reality and that is part of the reason the management is extremely happy. The other reason is the team of developers who deliver nothing short of quality work.
According to a press release issued by the company, Tipico has been on the lookout for opportunities to expand their business alongside a greater achiever. It is not a secret that gambling is one of the most successful ventures in the US and setting up a business in this sector almost guarantees success. Tipico management is alive to the fact that the average individual gross gaming revenue in US states is $100 million.
Apart from partnering with Ocean Resort to launch in New Jersey, Tipico has had some heavy presence in Colorado where the brand launched their sportsbook and introduced a technology hub for their players. For the early adopters who will sign up on the gaming platforms in the various locations, Tipico will treat them to popular game titles.
With time, Tipico will discover how fast the gaming scene in New Jersey is evolving and they already have a plan of how to tackle it. Consumers will have at their disposal an extensive library of high stake slots, live dealer games, leaderboards, classic table games and jackpot games and many more.
With a highly regarded team of software developers on Tipico’s payroll, it is interesting to see what the brand will be offering in the future. As for players who will be creating new customer accounts on the platform, they can start thinking of how they will be spending their casino deposit match up bonus. It is important for new members to go through the terms and conditions accompanying these offers so as to avoid any surprises.
Existing players can now access their profile through a single level sign-on feature that is integrated into the Tipico Sportsbook. There is no need to create a new account as existing credentials work just fine; this is your gateway to enjoying the various promotions offered by the casino on a daily basis including deposit reload offers, risk-free play, daily promotions and free spins.
The gaming portfolio offered to Tipico players will have both popular and classic games. Those who have experienced the Sportsbook will attest to the fact that the iGaming platform complements it naturally. Vella and his team are confident that the seamless process that Tipico is undergoing as it expands will enhance the brands capability in enticing high caliber players from New Jersey and other jurisdictions to sign up.
It is a well-known fact in the gambling industry that a casino brand is as vibrant as the caliber of players who spend their money there. A high flyer market is typically characterized by heavy spenders over a short period of time. If a casino is able to attract a good number of such players, a significant portion of their budget is met early on in a financial period, leaving the rest of the time to regular low spenders to fill up the deficit.
The management of Tipico is on the lookout for more markets – future market expansion is one of the ongoing operations that the brand is keen on following up. The plan as has been witnessed in the past is to identify new markets, apply for regulatory approval and then set up a suitable model that aligns to the needs of the market.
Final Thoughts
By the end of 2022, it is expected that legalized gambling will be taken up by more jurisdictions in the United States. This is the only way that Tipico will manage to increase its brand popularity and be known as much as some of the older players in the US gambling market. For now, the brand operates a sportsbook in Colorado and New Jersey but with an intention of expanding when the opportunity arises. Two months ago, the operator signed a deal with Caesars Entertainment to get access to the online gambling market in Indiana and Iowa.
