It is barely a month since it was announced that Nick Mangold and Chad “Ochocinco” Johnson, who are former players of the NFL would be joining the gambling scene as brand ambassadors for WynnBET. In a new statement to the public, WynnBET has revealed that another big name from the sporting world would be joining them. Well, Shaquille O’Neal is known to everybody who cared to listen to or watch sports news during his time.
According to the information shared in the press release, O’Neal who is a host of the “Inside the NBA” show has his name written in the NBA Hall of Fame. He will not only serve in WynnBET in the capacity of a brand ambassador but also as a consultant in strategic matters. The total number of former high profile athletes serving as brand ambassadors for WynnBET is 4; including Tim Howard who is the legendary goalkeeper of team USA.
In his capacity as a brand Ambassador, O’Neal’s face will grace the apps platform. His main purpose for being on the firm’s advertising platforms is to promote brand loyalty and encourage registered players to bet more. As part of his assignment, the former NBA player will make in person appearances in public WynnBET events.
Having served in the capacity of show host, O’Neal is perfectly suited to create original media content that can appeal to media partners and potential customers. If there are media shows that WynnBET is invited to appear as part of the guest panel, the face of O’Neal will appear on behalf of the company. This task in particular will fill up O’Neal’s schedule given that WynnBET has partnered with Minute Media, Cumulus Media and Blue Wire Podcasts.
For such a big name, it would be hard to convince customers to shift loyalty if there is nothing concrete to tie the athlete down to the company’s operations. For this reason, “Shaqpot ” which is a free-to-play game on the WynnBET app will be launched as a symbol of the partnership.
What we cover
A big step in mobile sports betting
Adding his voice to the release, O’Neal described the practice of engaging former athletes as a big achievement for mobile sports betting providers. At the forefront of this new way of marketing the gambling industry is WynnBET who have already started to reap the fruits of their hard labor. By the time the rest of the industry is catching up, because that is how market forces operate, WynnBET will already be too far ahead.
According to the CEO of Wynn Interactive, Craig Billings, this is not the first encounter that Shaquille O’Neal is associating with WynnBET. Billings considers O’Neal as a friend of WynnBET – a friendship that has lasted many years especially with its Las Vegas Operations. The Company is on a search mission for bringing something new to the industry and the presence of O’Neal is definitely a well thought out plan.
In keeping up with life after active sports, Shaquille O’Neal is not only a model NBA legend, but also a successful business person. For sure, many upcoming basketball players want to be like him and there are those whose only desire is to share a picture with him. As such, the appearance of O’Neal in WynnBet promotional material and app will help the company’s marketing efforts.
The WynnBet market presence
The process of gambling legalization in the US is gradual because every state depends on its set of legislators to debate on it before it can be signed into law by the governor. In a way, this allows time for willing betting providers to set up scaling machinery as well as roll out to various states.
The live operations of WynnBET can be found in a total of seven states which are Nevada, Michigan, Indiana, Colorado, Tennessee, Virginia and New Jersey. The management is making plans to penetrate the PA and Iowa markets in the near future.
Interestingly, WynnBET has not only engaged individuals to be ambassadors for its online casino gaming brand. Notable sports teams such as the Detroit Pistons, Cincinnati Reds, Detroit Lions, Memphis Grizzlies and Colorado Rockies are in partnership with the betting provider for mutual benefit; WynnBET sponsors the teams and the teams promote the betting business. NASCAR is also part of the group of sporting organizations that have an active partnership with WynnBET.
Even though O’Neal is no longer a member of the NBA, the association has rules for both present and past players that govern their involvement with corporations. So as to be compliant with rules that control working engagements between NBA players and gambling companies, O’Neal must cease to be a member of any NBA fraternity. This means that he must shed off his stake of +25000 that he had placed with WynnBET predicting that the Sacramento Kings would win the NBA title in 2022.
Without knowledge of how the system works, it is not easy for the ordinary casino player to imagine how upset it can be for such a long-standing NBA legend to have to disentangle from such a mess. It leads one to wonder if some of the promotions that O’Neal has been part of in the past will need to be re-faced.
For now, the hype at and around WynnBET is on Shaquille O’Neal and the level of popularity that he brings to the team. He will obviously be working alongside other sports legends so the outcome of his involvement at this time should be nothing but epic.
Final Thoughts
Shaquille O’Neal is joining a large team of brand ambassadors at WynnBET and the company can expect a great outcome. Regardless of how long the engagement will last, this partnership is going to launch the status of WynnBET. It would not be a surprise if the name of these betting giants is listed among the high flyers of the industry in the near future.
