BetMGM and Digital Gaming Corporation (DGC) announced the launch of NHL Gold Blitz, the first ever online slot game officially endorsed by the National Hockey League (NHL). First introduced to players in New Jersey, the ice-hockey-themed title was created through a new multi-year sponsorship agreement between the NHL and Entain, the parent company of BetMGM.
The new release comes after BetMGM’s earlier launch of a series of NHL-themed online casino games, including live-dealer spin wheel game Dream Catcher, baccarat, blackjack, and roulette. It features the NHL’s official shield and all 32 team logos. The slot game boasts a dynamic 6×4 format, packed with electrifying features inspired by the intensity and skill of hockey.
Oliver Bartlett, the Vice President of Gaming Product & Content at BetMGM, said the iGaming operator was elated to collaborate with DGC and the NHL in offering an exclusive slot game on the New Jersey platform. He added that combining the iconic popular NHL brand with the compelling gameplay of NHL Gold Blitz makes for an exciting game that appeals to BetMGM players.
The release of this new NHL-themed slot game on BetMGM represents the latest in a succession of partnerships between online casinos in New Jersey and gaming providers. Most recently, Rush Street Interactive partnered with Boom Entertainment to launch Money Mansion, a three-reel slot title, on the BetRivers Casino platform in New Jersey.
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A Hockey-Themed Slot Game with Exciting Bonus Features
NHL Gold Blitz is a product of the ongoing partnership between BetMGM and DGCs B2B iGaming Division. This six-reel, four-row video slot offers an impressive 4,096 ways to win and features logos of all 32 NHL teams along with the NHL shield.
The 20-payline online slot game has hockey-inspired symbols and design elements tied to the NHL brand. Reel symbols incorporate iconic NHL trophies, referees’ whistles, hockey sticks, skates, and more to creatively merge the league with a digital slot experience.
To enhance engagement, NHL Gold Blitz provides a range of exciting features. With the NHL Gold Blitz Instant Cash Collection, Wild Multiplier Free Spins, and other jackpot rewards, players can fully immerse themselves in the action. Unique game features allow players to unlock overlay wilds during bonus rounds or win up to 5000x their bet amount in the Pick and Click second-chance round.
Trigger the Slapshot Free Spins round and unleash explosive multipliers with each goal-scoring spin. Players can land the Penalty Box Bonus feature and rack up impressive payouts while sending opponents to the sidelines.
By landing three or more scatter symbols anywhere on the reels, BetMGM players can activate the Blitz Mode rounds. In this action-filled bonus round, users must showcase their hockey skills by shooting virtual pucks at various targets within a time limit to win cash prizes. The more targets they score consecutively, the higher the multipliers applied to their winnings.
The slot game also offers a progressive jackpot that can be won randomly. Regular players who accumulate comp points through gameplay and wagering can redeem them in BetMGM’s online casino for free spins on NHL Gold Blitz or other exclusive rewards. These enticing perks are designed to foster long-term loyalty among users to the platform.
BetMGM Doubles Down on Sports-Themed Content for New Jersey Players
The launch of NHL Gold Blitz follows BetMGM’s successful introduction of various NHL-branded casino games, such as roulette, blackjack, and baccarat, just a year ago. Developed in collaboration with Evolution AB, which was named into the Global 2000 by Forbes Magazine, the sports-themed titles were well-received by ice hockey enthusiasts and NHL fans in New Jersey.
The operator also expanded its offerings in late 2021 with the introduction of New York Jets-themed blackjack and roulette, featuring a visually stunning three-dimensional depiction of a suite at MetLife Stadium, the home stadium of the NFL team located in East Rutherford.
The Jets-themed games were not the only additions. Earlier this year, BetMGM unveiled Jets Deluxe, an online slot game decked out with the team’s colors and logos. The iGaming platform has been making remarkable progress lately, and their latest addition, Borgata Arcade, has resonated with the nostalgic side of New Jersey’s online casino players.
Strategic Alignment to Engage Hockey Fans
This collaborative NHL Gold Blitz launch represents wider business strategies for both BetMGM and the National Hockey League. BetMGM continues expanding its customer base through partnerships with major sports organizations like the NHL, leveraging fan engagement opportunities. For the NHL, this deal provides new revenue streams while testing innovative ways to immerse fans in hockey-themed entertainment.
With over 1,500 games available, BetMGM’s online casino is a true powerhouse, boasting one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM’s outstanding performance earned them the prestigious titles of Casino Operator of the Year from SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards.
The marriage of BetMGM’s industry-leading online gaming platform and DGC’s expertise in developing captivating slot experiences set the stage for the NHL Gold Blitz to become a resounding success. The game’s unique blend of authentic NHL branding, exciting gameplay mechanics, and lucrative bonus features caters to a broad audience, appealing to both die-hard hockey fans and casual slot enthusiasts seeking a fresh and exhilarating gaming experience.
By launching the first officially endorsed online slot game by the NHL, BetMGM and DGC have set a new standard in the world of online gaming. This collaboration not only showcases the NHL’s commitment to innovation and embracing new technologies but also highlights the potential for partnerships between sports leagues and online gaming platforms. As the popularity of online gaming continues to rise, collaborations like this will become increasingly common, providing fans with unique and exciting ways to engage with their favorite sports.