FanDuel has been entering into industry related agreements over the past couple of months in an effort to dominate the United States gambling market. If it is not with foreign betting services providers that want to set up shop in the country, it has been with other players in the US. Top on the list of collaborators has been platform developers like Scientific Gaming that have been helping FanDuel to offer their customers a superior betting experience.
In the latest wave of development, FanDuel and Scientific Games have launched their operations in 10 states across the United States. The growth of the partnership and scaling of their operations in these new markets have been leveraged on one of SG’s creations known as OpenSports technology.
This is quite an achievement for the two partners and it comes after successfully launching the product in only 4 events. In areas where FanDuel already had active operations such as New Jersey, Iowa, Virginia and Pennsylvania, it was just a matter of upgrading the existing systems to the latest version of OpenSports.
Like other key and longstanding casino services providers in New Jersey, FanDuel is committed to excellent customer service and superior product offerings. This desire to be the best in the market is what led to the decision to partner with Scientific Games for their innovative platform. OpenSports has a track record of excellent performance and collaborating with FanDuel is a step into bigger and better gaming products for bettors.
Since the launches were conducted as a joint venture between the two companies, it meant that there was time to sit down and plan ahead as a force. This relationship is however not entirely fresh because SG has on some occasions provided FanDuel with titles to interest their customers. With a say over the delivery of OpenSports into the market, it is expected that FanDuel will get a footing into many other legalized states in America.
The coming months are a time to watch closely as the momentum of the launch will still be pondering the markets with force. If the four states that hosted the launch ceremonies will show promising results in terms of revenue and overall growth, this is the bait that will be used to pull in many other markets. The performance of the four states is also going to influence other jurisdictions that had previously not had an interest in legalizing gambling to do so.
Speaking after the pair had announced in a statement that they will have live operations in 10 US states, the spokesperson of SG mentioned that having its betting engines driving gambling across multiple markets in a single country was quite an honor. The collaboration with a popular and well performing betting operator like FanDuel demonstrates the developer’s ability to serve the market.
The group CEO of SG, Jordan Levin, added that their company had a robust database of products that they were willing to use to boost the success of other players within the market. Those that have other years leveraged the platforms and technology strength of SG to grow their business have been particularly successful with achieving enhanced customer experience. Levin terms the recent association with FanDuel casino and sports provider as a source of pride for the management of the two companies.
For SG to be able to service 10 markets in the United States at the same time, the CEO is especially excited that their partner at this point is a key industry player. The offerings of FanDuel are used by millions of bettors across the United States and that can only be due to the fact that the provider has proven its trustworthiness over time.
The United States gambling market is currently undergoing massive transformation owing to the recent wave of state legislation that is opening up the various states to gambling. When the Supreme Court gave the directive to legalize controlled betting in the United States, the first market to take it up was New Jersey which later opened up the doors for other markets to follow.
Every state in the United States that has legalized betting is on that road because of the projected benefits they are aiming to receive from the industry. It is obvious then that they would look to partner with the best and most promising providers to ensure success. Like New Jersey is gaining from sports betting, other states across the US are also gearing up for a season of guaranteed revenue from taxes that will in turn help them to fund their budgets.
What we cover
Features of the Scientific Gaming OpenSports platform
Customers are the best critics to use when measuring the performance of a platform and with gambling, they do a great job because they speak for their real money. FanDuel is a powerhouse when it comes to bonuses and rewards for their players. The same can also be said for Scientific Gaming when it comes to game titles and platforms. According to Levin, most of their customers prefer what they bring to the table because the brand is generally conscious of the needs of the consumer.
For FanDuel to get into a partnership with SG, they must have been aware of the platform’s scalability and stability. These two characteristics ensure that the platform remains intact, responsive and functional when there is a surge in the number of active players. At the moment, no other product in the market can measure up to the performance and capabilities of OpenSports.
Conclusion
Every company operating in the betting space is on a mad rush to provide the best experience for their customers. For FanDuel and SG that have been in the industry for a long time, the path is a little smoother although they must and seem to continually work on product offerings that will appeal to the needs of an ever changing demographic.
