Boxing Legend Mike Tyson Joins Rabona as Brand Ambassador

In December 2019, the renowned casino and sportsbook group Soft2Bet introduced Rabona, the latest addition to its esteemed multi-brand portfolio. Rabona emerged as a fresh and innovative addition to Soft2Bet’s extensive lineup of online sportsbooks, offering bettors a comprehensive and immersive betting experience. 

With a focus on user-friendly interface design, competitive odds, and a wide range of sporting events and markets, Rabona aimed to capture the attention of sports enthusiasts and betting aficionados alike.

Named after the popular football skill, Rabona marked the sixth online sportsbook to join the diverse offerings under the Soft2Bet umbrella, further solidifying the group’s position as a leader in the iGaming industry.

Backed by Soft2Bet’s wealth of experience and expertise in the iGaming sector, Rabona promises to deliver a cutting-edge platform that caters to the evolving needs and preferences of modern bettors. By leveraging advanced technology and innovative features, Rabona sought to set new standards for excellence in the online sports betting industry, providing users with seamless and engaging betting experiences.

When it launched in 2019, Rabona was poised to revolutionize the market with its innovative in-built gamification tool. This groundbreaking feature allows users to collect cards featuring popular football teams and players, adding an exciting new dimension to the betting experience on

The gamification feature on was created to reward users for their betting activity, allowing them to earn points that can be exchanged for collectible cards. These cards showcase iconic football teams, legendary players, and memorable moments from the world of football, adding a new layer of excitement to the betting experience.

As users accumulate points through their betting activity, they unlock access to a wide range of collectible cards, each offering unique insights and trivia about football history and culture. Whether it’s collecting cards of their favorite teams or discovering new players, users are incentivized to engage with the platform and explore its offerings.

The gamification feature on was also designed to enhance user engagement and retention by providing an interactive and rewarding experience. By gamifying the betting process, Rabona encourages users to stay active on the platform, fostering a sense of community and camaraderie among sports enthusiasts and betting aficionados.

Rabona recently added Mike Tyson as an ambassador

In a strategic move that has sent ripples through the online casino and sportsbook industry, Soft2Bet’s latest addition to its multi-brand portfolio, Rabona, has enlisted former boxing champion Mike Tyson as its brand ambassador. 

This partnership, announced in February 2024, marks a significant step for Rabona and raises questions about the potential benefits and implications of such a collaboration. So, why would Rabona, a rising star in the online gambling sphere, choose Mike Tyson as its brand ambassador? 

The answer lies in Tyson’s enduring legacy and widespread appeal. As one of the most iconic figures in the history of boxing, Tyson commands attention and respect from audiences worldwide. His name alone evokes images of power, intensity, and sheer determination, qualities that resonate with the spirit of competition and excitement inherent in sports betting. 

By associating with Tyson, Rabona aims to leverage his star power to enhance brand visibility, attract new customers, and reinforce its position as a leading player in the industry. The potential gains for Rabona are manifold. Firstly, Tyson’s involvement adds a layer of authenticity and credibility to the brand. 

As a former heavyweight champion and a legendary figure in sports, Tyson brings with him a wealth of experience and a winning mentality that can resonate with sports bettors. His endorsement can help establish Rabona as a trustworthy and reputable platform, appealing to both casual bettors and seasoned enthusiasts alike. 

Additionally, Tyson’s larger-than-life persona transcends demographics and borders, making him a valuable asset in reaching diverse audiences and expanding Rabona’s global reach. But can Tyson truly elevate the Rabona brand? The answer lies in his ability to connect with fans on a personal level and evoke strong emotions. 

Tyson’s journey from humble beginnings to global superstardom is a testament to his resilience and charisma, qualities that can inspire loyalty and engagement among Rabona’s customer base. By sharing his insights, experiences, and passion for sports, Tyson can foster a sense of camaraderie and community among Rabona users, fostering long-term relationships and driving customer retention.

What can Rabona customers expect from this partnership?

With this partnership, players can expect a unique fusion of Tyson’s legendary persona and the exhilarating world of casino thrills, complete with exclusive bonuses and immersive streams. However, it’s essential to note that the endorsement’s availability may be subject to territorial restrictions, ensuring compliance with relevant regulations and jurisdictions.

The inclusion of Tyson-branded bonuses adds a new dimension to the online gambling landscape. These exclusive offers not only enhance the allure of Rabona but also provide players with added incentives to explore the platform’s extensive array of games and betting options. 

Whether it’s bonus cash, free spins, or other exciting rewards, players can look forward to a personalized and rewarding gaming experience that reflects Tyson’s larger-than-life presence.

Rabona, in a groundbreaking move, is set to bring the legendary Mike Tyson directly to fans’ screens with monthly livestreams on its Twitch and Kick channels. Beyond his illustrious boxing career and celebrated podcast, Tyson’s partnership with Rabona promises an unparalleled entertainment experience for fans and players alike. 

These exclusive livestreams will not only feature Tyson playing Rabona’s industry-leading online casino games but also offer a unique opportunity for fans to engage with the iconic athlete as he shares his expertise and recounts exclusive stories from his storied career.

With Tyson at the helm, Rabona’s livestreams are poised to become a must-watch event for sports and gaming enthusiasts worldwide. From thrilling gameplay sessions to intimate conversations with the boxing legend, these monthly streams offer a rare glimpse into Tyson’s world, blending the excitement of casino gaming with the allure of celebrity entertainment. 

Rabona, in partnership with Tyson also announced the launch of the “Iron Bonus,” a special offer designed to celebrate Tyson’s fearless approach in the ring and provide users with an exciting opportunity to win big. With the “Iron Bonus,” new and existing users alike can enjoy a risk-free bet of up to €100 on their first weekly wager. 

If their initial bet doesn’t result in a win, Rabona will refund up to €100 back as bonus money, giving users another chance to score a victory. This exclusive offer not only adds an extra layer of excitement to the gaming experience but also reflects Rabona’s dedication to rewarding its loyal players and welcoming newcomers with enticing incentives..

Final Thoughts

In conclusion, Soft2Bet’s introduction of Rabona to its multi-brand portfolio in December 2019 marked a significant milestone in the online gambling industry. With its innovative gamification features and commitment to delivering unparalleled betting experiences, Rabona quickly established itself as a leading sportsbook platform. 

The strategic partnership with former boxing champion Mike Tyson further solidifies Rabona’s position in the market, offering players a unique fusion of sports entertainment and casino thrills.

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