Inspired Entertainment strikes deals in the US sports betting market

Inspired Entertainment, a virtual sports firm, has struck two stellar deals that will build its footprint in the burgeoning North American gaming market. Six of Inspired’s Virtual Sports titles are now live on the brand new bet365 website; bet365 serves New Jersey-based players. Inspired has also launched a wide-ranging selection of online casino games on the 888casino website; 888casino serves players in both the UK and the US via Caesars Entertainment licence agreement.


Inspired Entertainment is based in London. The company offers a huge portfolio of not only sports betting content, but also technology and hardware, for regulated sports betting, gaming, lottery, and leisure worldwide. In fact, Inspired operates in 35 jurisdictions across the globe, as a supplier of gaming systems with more than 58,000 operating machines out there. The company also specializes in virtual sports products.


Bet365 is New Jersey’s first online operator to offer Inspired’s Virtual Sports within a sportsbook format. The sportsbook format has been extremely successful all across Europe. Bet365 is also based in the UK. Inspired Entertainment will open eleven channels of Virtual Sports, offered 24/7/365 on the bet365 website. That totals more than 4,800 events every single day for players to enjoy in the Garden State. The launch will include multiple channels of football following Inspired’s wildly successful launch of V-Play Football on the bet365 website.


Bet365 is licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner. The company was founded by Denise Coates in the year 2000. Coates is the highest-paid executive in the UK, and Bet365 ranks second on the list of the UK’s top taxpayers. 


Bet365’s premier in the Garden State was in September 2019. The launch was under a partnership with the Hard Rock Atlantic City. Bet365’s debut in the New Jersey sports betting scene was the first big step in the operator’s plan to expand its operations across the US. 


Inspired Chief Commercial Officer Steven Rogers stated, “We’re very excited to provide our Virtual Sports channels to bet365 as they expand their operations in the US. We’ve had many very successful product launches with bet365 over the years and we’re positive this launch will also be exceptional.”


The company’s new partnership with 888casino will allow players to access a very wide range of unique interactive games; the portfolio includes sports, lottery selections, virtual games, and online casino games. Among the online casino games are unique classics such as Super Hot Fruits, Centurion FreeSpins and Book of the Irish.


Guy Cohen, Senior Vice President of Business to Consumer relations at 888casino remarked that, “Inspired Entertainment is an industry leader when it comes to multiple regulated markets. Inspired adds a lot of value to the enjoyment of 888casino players the world over. We look forward to hosting their games as well as their interactive gaming solutions. The players who enjoy will love the games we’ll be able to access through this new partnership.”


Inspired Entertainment’s Vice President of Interactive Games, Claire Osbourne, added, “We’re very excited to launch our wide range of casino and slot games on the 888casino website. Currently, our games are very popular all across Europe and we are confident 888casino customers in the US will love them too. Inspired’s North American growth is a big priority and partnering with 888casino in New Jersey, as well as other areas of the country, is a big step in building Inspired’s North American footprint.”


Established in 1997, is the global market leader for the online gaming industry. The 888 brands have consistently demonstrated a reputation for credibility and trust, as well as a focus on enriching the online gaming experience. The company proudly offers a wide variety of online gaming from many platforms. 



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