FansUnite eye New Jersey Expansion, partners with OneComply for US licensing strategy

FansUnite Entertainment Inc reported that it will partner with OneComply Inc, compliance and licensing solution provider. OneComply will advise FansUnite on strategy and protocol as it enters more legalized gaming jurisdictions in the US.

“We’re pleased to partner with OneComply as we look to tackle the North American gaming market,” said Scott Burton, FansUnite Entertainment CEO.

He added, “As a licensed iGaming and sports betting company, we understand how nuanced and difficult the licensing process can be. With the help of OneComply, we’ll be able to streamline the process to enter new North American markets, showcasing our collection of gaming solutions to a broader audience.”

The move by FansUnite comes on the heels of its 2020 amalgamation with Askott Entertainment Inc to form one of Canada’s leading online gaming companies. Askott’s focus is on esports and sports betting and casino games.

OneComply CEO Cameron Conn said of the partnership, “The level of opportunity in North America for new-to-market gaming companies can be overwhelming, with all the different jurisdictional requirements and licensing processes. With gaming companies entering more than one jurisdiction at a time, this can create a lot of lag in productivity even with the most experienced compliance and legal teams. We understand the importance that FansUnite places on regulation, and we look forward to supporting them enter the North American market.”

The US Sports Betting Market Explodes with the Repeal of PASPA

The repeal of PASPA (the Professional and Amateur Sports Protection Act) has created quite a few newly-regulated gaming markets across the US.

Gaming companies seeking to gain entry into these new markets face overwhelming regulatory hurdles to obtain their gaming licenses.

Since each state has its own unique gaming regulations, causing gaming companies to file for a license in each state independently, resulting in a very expensive process.

The service provided by OneComply simplifies that process reduces gaming license disclosure redundancies by up to 97% with its singular onboarding process. All an operator needs to do is input their information into OneComply’s secure system, and the system fills out the applications from each available state.

The process is accurate and streamlined, ultimately saving the gaming operator time and money.

About FansUnite

Vancouver-based FansUnite Entertainment is a sports and entertainment company, placing a focus on the technology related to online sports betting. The company provides an innovative B2B technology infrastructure and services to the global entertainment and gaming industries.

FanUnite’s goal is to provide the sports betting and iGaming industry a unique portfolio of highly versatile and vertically integrated platforms focused on the next generation of sports bettor and iGamers.

For example, FansUnite white label, the turnkey solution provides its sportsbook clients with a robust dashboard displaying real-time analytic, and a fully customizable front-end experience.

FansUnite clients can offer their customers fixed odds and pari-mutuel sports betting, as well as daily fantasy sports and casino games.

FansUnite not only owns Askott Entertainment, but also Bet Maker Labs,, eSports Bets, eSports Pool, VamosGG, and the Chameleon Gaming Platform.

FansUnite Enters the Colorado eSports Betting Market

In December 2020, FansUnite partnered with Las Vegas pioneer in Video Game Gambling, GameCo LLC, US Bookmaking, and Sky Ute Casino in Colorado to create the first dedicated esports sportsbook in the US. FansUnite will supply its Chameleon Gaming platform as part of a fully integrated esports betting solution.

“We’re delighted to be part of the first-ever real money esports sportsbook in the US It represents a major milestone for FansUnite and the entire global sport betting community,” said Scott Burton, CEO of FansUnite Entertainment.

“Entering the US gaming market has always been part of our growth strategy and partnering with GameCo represented a channel for us to introduce our B2B esports betting solution to a large and growing market. This partnership has exceeded our expectations and validates our strategy, technology, and legitimacy of our company. With our first US casino customer signed in Colorado, we’re eager to continue our collaboration with GameCo to establish an even bigger presence in the U.S. market.” 


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