Growing NJ Presence, Play’n GO Inks Online Casino Deal with BetRivers

Play’n GO has kicked off 2024 with a bang after a successful 2023 marked by its music platform launch, record monthly revenue, and multi-year partnerships with gambling operators. The Swedish-founded gaming software provider and game developer recently announced a major expansion of its partnership with Rush Street Interactive (RSI), allowing it to offer more content to online casinos in New Jersey, specifically with BetRivers Casino. 

The partnership expansion brings a plethora of popular games from Play’n GO to the New Jersey iGaming market, providing players with a familiar and enjoyable gaming experience. 

The RSI-owned and operated BetRivers offers both online sportsbook and iGaming platforms in New Jersey and a dozen other states. The partnership between Play’n GO and Rush has already seen the provider expand its presence to West Virginia and Michigan.

Their expanded collaboration not only marks a significant milestone for Play’n GO, but also promises to elevate BetRivers’ gaming offerings, providing New Jersey players with access to a diverse array of innovative and engaging content.

Play’n GO’s CEO Magnus Olsson expressed his confidence in the US market and the partnership with Rush Street Interactive, a trusted online operator in North America, as a fantastic opportunity to introduce their games to a new audience.

Play’n GO Expanding its Presence in the New Jersey Market

The partnership between Play’n GO and RSI translates into good news for BetRivers players in New Jersey. Play’n GO’s core gaming software and games are renowned for their innovative design, engaging gameplay, and immersive experiences. 

BetRivers’ game library, much like rival sites such as BetMGM Online Casino, will now feature an extensive selection of games to cater to the diverse preferences of players. From classic three-reel slots to exciting game shows, there will be something for everyone.

Some of Play’n GO’s most popular titles, including the rock-themed KISS: Reels of Rock, the fiery Fire Joker, the mystical Rise of Merlin, and the thrilling Reactoonz, are expected to be among the highlights for BetRivers players.

The content collaboration between Play’n GO and BetRivers Casino demonstrates the developer’s commitment to expanding its presence in the rapidly growing New Jersey iGaming market. By joining forces with RSI, Play’n GO’s acclaimed collection of slot titles, table games, and engaging content will now be accessible to a wider audience of players.

Partnership a Much-Needed Boost for BetRivers Casino’s Game Catalog

RSI’s BetRivers online casino brand already collaborates with a dozen reputable software providers. The casino lobby features slot title from leading developers such as Big Time Gaming (BTG), IGT, NetEnt, and Evolution Gaming, along with a variety of games from mid-tier and lesser-known providers like 4ThePlayer, Barcrest, and Grand Vision Gaming.

When it initially inked a deal with Play’n GO in August 2023, RSI introduced BetRivers Casino players in New Jersey, Michigan, and more recently West Virginia to a selection of games from the Swedish provider. The initial rollout featured popular titles such as Rise of Merlin, Fire Joker, and Reels of Rock, in addition to a variety of video poker and table games.

With the enhanced partnership, the BetRivers online casino platform will incorporate a wider range of titles from the provider. By introducing a plethora of captivating and highly praised content, BetRivers aims to enhance the gaming experience for its esteemed players, ensuring they have access to a varied selection of top-quality games.

From renowned slot titles like Book of Dead and Legacy of Dead, which have gained global recognition, to immersive table games and innovative animation features, players at the online casino can now delve into a diverse tapestry of gaming experiences. This expansion of the gaming catalog not only caters to the varied preferences of New Jersey’s discerning player base but also reinforces BetRivers’ dedication to delivering top player experience.

A Commitment to Quality and Innovation

For Play’n GO, this partnership with BetRivers represents a significant step in its growth strategy, enabling the developer to showcase its cutting-edge games to a wider audience of players who appreciate quality and innovation. The company’s reputation for delivering exceptional gaming experiences is built upon a foundation of continuous innovation, meticulous attention to detail, and a deep understanding of player preferences.

The partnership is part of a broader industry trend in which leading game developers and online casino operators are collaborating to bring innovative and engaging content to players across regulated markets. This move echoes recent developments in the New Jersey iGaming landscape, where Caesars online casino introduced the highly anticipated slot game Piggy Blitz to its platform, marking the title’s debut in the US market.

Their strategic alliance not only strengthens their respective positions in the New Jersey market but also paves the way for potential future collaborations in other regulated jurisdictions. As the online gaming landscape continues to evolve, both companies remain poised to capitalize on emerging opportunities, leveraging their synergies to deliver unparalleled gaming experiences to players worldwide.

With a shared vision for innovation, quality, and responsible gaming, Play’n GO and BetRivers are well-positioned to navigate the dynamic online gaming industry. By combining their respective strengths and expertise, they can drive the development of cutting-edge gaming solutions, stay ahead of evolving player preferences, and contribute to the overall growth and maturation of the industry.

Responsible Gaming: A Shared Priority

While delivering exceptional gaming experiences remains a top priority for both Play’n GO and BetRivers, the companies also share a steadfast commitment to promoting responsible gaming practices. This partnership will prioritize player safety and adhere to stringent industry regulations, ensuring a secure and trustworthy gaming environment for all participants.

Through comprehensive responsible gaming policies, educational initiatives, and robust player protection measures, Play’n GO and BetRivers aim to foster a culture of responsible and sustainable gaming. By empowering players with the necessary tools and resources, the companies strive to create an enjoyable and responsible gaming experience for all.

Wrapping Up

The partnership between Play’n GO and BetRivers represents a significant milestone in the online casino industry, particularly within the thriving New Jersey market. By combining their respective strengths and expertise, both companies are poised to offer exceptional gaming experiences, drive innovation, and foster responsible gaming practices. As the online casino industry in New Jersey continues to mature, the collaboration between Play’n GO and RSI presents an exciting prospect for both brand and players alike.

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