Chris Eubank Jr. offers the players of 888poker an opportunity to win knockout rewards following his newest engagement. As a super middleweight champion who has bagged the IBO twice, there is pomp and color as he joins the betting world. His signing as new cultural ambassador coincides with 888poker 20th anniversary, announcing to the world the new chapter that they are walking into.
Even though Eubank is the first former boxer to be endorsed for cultural ambassador at 888poker, he is definitely not the first. The betting operator takes pride in the achievements of sports persons and acknowledges their influence on sports fans. Other former athletes who are on 888poker’s roster of ambassadors are Sam Abernathy, Kara Scott, Vivian Saliba, and Dominik Nitsche.
According to the VP Head of Poker, Amit Berkovich, Eubank ranks top position among boxers recognized by the World Boxing Association (WBA). Berkovich believes that Eubank is the best fit for his position because he also ranks as the best player in his weight category, global middleweight division by BoxRec.
Reports from 888poker reveal that everybody who is affiliated to the betting brand is excited at the thought of work with Eubank to realize common business goals. Berkovich is optimistic that the excitement, integrity and authenticity he commands amongst his fans will be instrumental to meeting company goals.
A sports personality who is able to command respect amongst fans both on the ring and outside is what 888poker was looking for; they came up with that position. Ideally, the plan was to match the personality of the player to the values of the company to create a winning force. Berkovich is excited at the fact that this new appointment shares a date with the company’s anniversary for this year.
Speaking at a press conference in Central London, Eubank revealed that he holds poker in such high regard. The press conference was held to align with the live 888poker festival that was taking place in the city. He recollects watching other people playing poker before but his observation is that very many people have no idea what they are doing when they play poker.
There is a lot of enthusiasm when poker is played for real money as Eubank said in the press conference. If this is the attitude he brings to 888poker, there is no doubt that he is going to influence a lot of people into loving the game. Who knows? He might even start a grand poker revolution that teachers people how poker is actually played.
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For Eubank, joining 888poker at the company’s 20th anniversary year is like a dream come true. He confesses that he had always viewed the gambling operator with such high admiration. To the former boxing champion, there can never be a better industry leader to work with if not 888poker.
Even though the company has invested heavily into its engagement with super professionals, they are not focused on the individuals and what they have been able to achieve. Instead, the operator considers their onboarding as a platform for allowing everyone to play their part. It all those who are working together to promote the products offered by 888poker got busy with their roles, I would be so much fun watching the company grow.
What we cover
Blending Boxing with Poker
Giving the role of cultural ambassador of a poker brand to a former boxer who has a passion for poker is quite the combination. According to Eubank, boxers have to wear a poker face in the ring but most of them do not even realize they are doing it. When a boxer gets hurt for instance, there is no room for breaking down; the only response to control your show of emotions. This is a great asset for poker players as well. How often do you read despair on the faces of poker players – even though some are aware that they are losing?
Even though the likes of Carl Froch and David Haye were boxers before they joined the poker world, Eubank considers his partnership with 888poker to be unique. He brings a boxing mentality that aligns to the conduct expected of poker players.
Training your face to mask emotion requires intense training but it is a necessary skill for those who play poker and boxing. Even though you can smell defeat, a poker face keeps your opponent on toes and lies to them that you are still in perfect condition to fight on. If you ever wondered why people like to look at the faces of their opponents in a game where wit is required, there is your answer.
The fact that Eubank has been in the boxing ring for many years makes him a ready fit for the role that has bestowed upon him. He enjoys sitting directly in front of his opponents, watching the moves they make and trying to figure out what their next move will be… it is exactly as it is done in boxing.
Maintaining eye contact to promote fun
Every game has a winner and a loser and the process in some cases is extremely painful. In boxing, Eubank admits that losing in pain is not fun and while it is mandatory to appreciate your opponent, both contenders are in pain. That is not the case for poker – given the fact that physical exchange of blows is not involved.
Chris Eubank Jr. appreciates the open, social and fun atmosphere that poker offers its players. 888poker has given him an opportunity to enjoy the best of poker while applying the winning attitude of boxing. He urges poker players to appreciate the achievements they make in the game; winning a tournament does not only mean scooping the top accolades.
Final Thoughts
As the 888poker cultural ambassador, Eubank will take part in creative projects developed by the betting brand. He is supposed to wave in aspects of creative design and music into poker events. To align with this new appointment, the marketing team at 888poker will create a commercial featuring the former boxer as a way of introducing him to the platform members.
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$1025
Welcome Package
$25 free bonus + deposit match, first deposit up to $500.
$600
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up yo $600.
$500
Welcome Package
* New customers only. 100% match bonus based
on first deposit of up to $500.
