Evolution, provider of Live Casino solutions recently entered into a partnership with Wynn Sports. According to the terms of the deal, Evolution will supply Live Casino content and services. Wynn Sports will offer Evolution’s live games in New Jersey, to begin with, but more states will follow in the coming months.
Evolution will offer an array of live games to Wynn Sports customers including games that are streamed live from Evolution’s AC studio. Some of what punters can expect include Roulette, Blackjack, Infinite Blackjack, Ultimate Texas Hold’em, Baccarat, Three Card Poker, and the Dream Catcher money wheel game show.
Robert Amerine, VP Corporate Development at Wynn Resorts, had this to say about this momentous partnership, “Wynn is a brand synonymous with casino. Our clear goal is to ensure that our players have access to the world’s very best online live dealer and RNG table games. Working with Evolution we are confident we are delivering the best possible quality and choice to our players.”
Evolution, which recently underwent a rebrand that saw it change its corporate name from Evolution Gaming to Evolution has been making moves to diversify its offerings. Today, in addition to its online gaming offerings, Evolution also dabbles in other areas of software development, technology innovation, as well as word-class studio design.
What are the specifics of this partnership with Evolution and Wynn Sports?
The deal will allow Wynn Sports to begin the rollout of Live Casino games for William Hill in New Jersey. The live games will be streamed from Evolution’s state of the art Atlantic City studio. As one of the leading betting and gaming companies in the world, William Hill has a remarkable reputation in the UK sports betting market, a feat that it’s hoping to replicate in the US market.
In 2012, William Hill established its US brand with a focus on retail and mobile operations in Nevada. Today, William Hill operates a total of 113 race and sportsbooks in Nevada. The William Hill mobile sports betting app is also quickly becoming one of the top options for bettors in the burgeoning sports betting market. William Hill has operations in several states including New Jersey, Rhode Island, West Virginia, Indiana, Florida, New Mexico, Iowa, Mississippi, and Delaware.
Wynn Sports, which is a unit of Wynn Resorts, became the Garden State’s 18th sports betting app when it launched earlier this year in August. The app debuted following a soft launch as is required by the New Jersey Division of Gaming Enforcement to raging reviews as covered here. Las Vegas-based Wynn doesn’t currently operate a brick and mortar casino in the state and this new sports betting product was introduced to the market through the Caesars Interactive skin.
Bottom line, this partnership with Evolution via Wynn Sports will consolidate both companies’ standing in the already heavily saturated New Jersey sports betting market. Among major US-based gaming companies, the Wynn Sports app is still gaining its footing and is therefore not as popular as some of these other brands such as MGM Resorts International or Penn National Gaming.
However, this is not to say that the future is not bright for Wynn Sports. In addition to its presence in New Jersey, Wynn also has a partnership with Full House Resorts, which effectively gives it exposure in both Colorado and Indiana, which are currently 2 of the fastest growing sports wagering markets in the country. Similarly, the company’s prospects look bright in Massachusetts, where it runs Encore Boston Harbor.
Sports betting in New Jersey continues to thrive
With major sports finally back into the full swing of things, New Jersey’s sports betting market continues to dominate with new highs. Case in point, during September, the state boasted a national record of $748 million in total sports bets. This effectively broke August’s record of $668 million.
Up until now, New Jersey casinos and racetracks have accepted more than $3.3 billion in sports bets. Such numbers easily exceed what the city used to make in an entire year from casino games, just before sports betting was legalized by the Supreme Court.
After issuing payments of winning wagers and taking care of the expenses, New Jersey casinos kept $45 million of the total $748 million made. As you can probably tell, the state’s sports betting industry and the gambling industry, in general, are absolutely flourishing, and things do not show any signs of slowing down. It is worth noting that the state’s casinos and sportsbooks have managed to record such impressive numbers while operating at a reduced 25% capacity thanks to the pandemic.
So why does the New Jersey sports betting market continue to thrive?
Continued state support
A major component that has ensured the New Jersey sports betting market growth is the continuous support from the state. The US Supreme Court ruling that saw Nevada’s long reign come to an end is primarily thanks to New Jersey so the state is doing all it can to promote growth and ensure sustainability within the Garden State.
The rise of reliable operators
Landmark partnerships and collaborations between various entities continue to allow growth within the industry. Without the wealth of operators that New Jersey currently enjoys now, the industry would not be where it is now. New Jersey casinos have stellar reputations among fans and the sportsbooks continue to draw users in with their attractive offers and bonuses.
Residents of New Jersey have become accustomed to being bombarded with ads from various gambling operators that are keen on joining the expanding sports market. As the market keeps thriving and maturing in the coming years, the marketing campaigns will keep getting more intense as operators look to solidify their standing in the hyper-competitive market.
Are you a New Jersey resident interested in playing online in our state and taking advantage of the best offers? Check out our curated list of NJ casinos, NJ sportsbooks, and online bonuses. And if you are a poker player, please check our list of Best Poker Sites in New Jersey.