If you’ve been reading our blog posts lately, you’ll know that we talk about the company William Hill a lot. They’re one of the most exciting companies in the gambling industry right now, offering engaging content and products, in both the online and offline betting scenes. Recently, they have made moves to enter the Colorado betting scene.
Colorado isn’t often the first place that people think of when discussing gambling yet this betting scene is slowly but surely growing in size. There are still relatively limited options available, as pointed out here, but this is changing as time goes on. Currently, the main categories of legal gambling are listed as follows;
- State-wide lottery
- Betting on horse racing (live and off-track)
- Bingos, raffles and charity-related betting games
- Social gambling events
Other than these types of betting, there are very few legal options for Colorado betting fans.
In this blog post, we’ll be looking at this topic in more depth, and examining the current state of the Colorado betting scene. To be more specific, we’ll be taking a look at William Hill, and what this company could do with their products in Colorado as a whole.
How has William Hill been performing in New Jersey?
To provide context for the latest developments from William Hill, let’s take a look at how the company has been performing in the gambling hub of New Jersey so far. New Jersey’s betting scene is rich and vibrant, and has plenty more legal options when compared to Colorado’s betting scene.
It’s important to note that William Hill was one of the first sports operators to ever launch in New Jersey, skirting in before the legendary Supreme Court ruling that helped to bring the NJ sports betting scene to where it is today. This is a company that is firmly entrenched in the New Jersey betting scene, that’s for sure.
To put it plainly, William Hill’s team has a wealth of experience with sports betting and gambling as a whole, specifically in competitive states like New Jersey. It will be fascinating to see how they interact with the Colorado betting scene, and to observe how the community reacts in response to the new gambling opportunities.
What changes has the company made recently?
It’s been a busy year for William Hill, despite the turbulent nature of 2020. William Hill has made some great partnerships already – which is an essential move for betting companies who are looking to stay on top of their game. We’ve also covered the company recently in regards to some incredible eNASCAR odds.
It’s also good to point out that William Hill’s sportsbooks have been starting to reopen, with a key location in New Jersey recently coming back. We’re sure that the team is happy to be back and working with customers once again, as it’s been a long lockdown period. They’ve reopened in a safe and distanced way, of course, with new health and safety measures.
Why did William Hill pick Colorado to expand to?
For those of you who have not seen the stories about William Hill yet, the company has officially opened up with Caesars in the Colorado betting scene. William Hill will be present at two of the key casinos in Colorado, and there are talks of many more exciting projects from the company in months to come.
It’s always interesting to speculate why a company may have chosen a new state to operate in, and considering the condition of the Colorado betting scene, it’s likely that one of the main reasons is the lack of competition. Colorado is not yet known as a huge gambling hub- but it certainly could be, with the attention of companies like William Hill.
The active, lively social scene combined with recent legislation from Colorado officials looks to have created a great environment for William Hill to thrive. It will be intriguing to see how the existing bettors and companies react to this development, and whether the gambling community reacts interestingly, too.
Of course, it’s worth highlighting that the difference in environments could be incredibly positive for William Hill- especially in regards to competitors. Whereas gambling scenes like New Jersey are packed full of competitors with fierce skillsets – like DraftKings and FanDuel, for example – the Colorado betting scene is much more laidback and open.
William Hill’s move to working in Colorado may encourage more companies to start working in the state, though, so it’s important for the company to be mindful of this. William Hill is such an established name that they automatically pull in fairly big crowds, so there are bound to be more announcements like this as 2020 progresses.
As a whole, it’s going to be fascinating to see how William Hill’s foray into the Colorado betting scene goes. While there are not many competitors for William Hill in the state right now, it’s possible that new companies and prospects will start to emerge as the scene grows in strength and popularity.
It’s been wonderful to see the resilient nature of the gambling industry this year, as it has truly been chaotic for many businesses- yet incredible stories like this have still been coming out. We’ll certainly be watching the Colorado betting scene with interest, to see how William Hill’s latest developments affect the state as a whole.
Are you planning to head out to a sportsbook or casino this year? If so, make sure to keep yourself safe and comfortable while you’re out. While it may not be fun to abide by the new regulations and rules surrounding being in public, it is absolutely essential that we all cooperate to keep ourselves, our loved ones and the employees as safe as possible.