Tipico, one of the biggest sportsbooks in the world, plans to have its sports betting app available in New Jersey soon. Moreover, the European-based company plans to launch a monumental marketing campaign to promote the app in the Garden State. However, the best news is that Tipico is investing in the people of New Jersey.
Tipico recently received conditional approval from the New Jersey Division of Gaming Enforcement, and has been hiring local people for its Hoboken headquarters since the spring.
Hiring in Hoboken
Lisa Villarreal, Tipico’s director of human resources, says the number of Hoboken hires has grown from just five in May to twenty. Villarreal further stated that the company, which has over 1,800 employees globally, hopes to hire thirty people for its office in Hoboken by the end of the year. Ultimately, the company hopes to double that number by this time next year.
“Right now, we have a lot of open positions. We’re really focusing on tech, because everything Tipico creates, we create in-house,” said Villarreal. “At heart, Tipico is really a technology company, building everything ourselves. So, it’s very exciting. We have some lead roles open, some developer positions, as well as engineers, data, and product management positions. We have all different types of tech, from infrastructure to front end. You name it, Tipico is hiring for it.”
At this time, the company’s two dozen employees are working from home, but hopefully, the Hoboken office will be ready to move into by the end of October.
About Tipico Entering the US Sports Betting Market
Tipico was founded in 2004 and is headquartered on the island of Malta. The sports betting company offers online and mobile sports betting across Europe, featuring 30 different sports. The company also invests heavily in the development of its in-house technology.
In addition to having a major presence in Europe, notably, Germany, where Tipico is the top sports betting app, the company wants to expand into the US market. Moreover, the company wants to build the US version of Tipico from the ground up.
Villarreal points out that the US market needs a different app.
“Sports are very different here,” she said. “The users are are also different. There are things that we want to focus on when it comes to creating the US app, because it’s a different audience. We want to create something that caters more to the U.S. market.”
Tipico has built a unique and proprietary online sportsbook that’s targeted at the serious US sports bettor. The app is inspired by Tipico’s decades of experience as a global leader in the sports betting and iGaming sector.
Betting on live sports around the world, with odds managed by the company’s in-house trading team, will be available 24/7.
Tipico Loves the Garden State
The European online sportsbook company has a deal with Ocean Casino Resort in Atlantic City; however, details of the partnership won’t be made public until later this fall.
While Tipico could eventually expand across the United States, it makes sense to make the state of New Jersey its US headquarters, said Villarreal.
“New Jersey is a fabulous state to expand in, simply because of the growth opportunities here,” said Villareal. “It’s one of the biggest mobile sports betting markets in the United States and it already has a mature regulatory and licensing environment. We’re super excited to be a part of the sports betting market in the US, and especially in New Jersey, since it’s one of the hardest states to get a license in.”
Tipico’s managing director for its US business, Adrian Vella, said the state offers everything the company needs.
“There is a fantastic pool of local talent in the area, and we’re excited to establish our headquarters in Hoboken as we continue to expand our team,” said Vella. “We’ve dedicated a lot of time and energy to building a long-term foundation for our US market, and today is an important milestone in or journey.”
The next step will be officially launching the Tipico app, and CEO Joachim Baca says the company is very close. “Regulatory approval from New Jersey is another big step toward introducing US consumers to our unparalleled sports betting platform,” Baca said.