Score Media and Gaming Inc. recently announced its subsidiary Score Digital Sports Ventures Inc. would join the National Council on Problem Gambling, thus reiterating the organization’s commitments to upholding responsible gaming as it continues the rollout of its mobile sportsbook app, known as theScore Bet across the country.
TheScore Bet app is doing everything it can to stand out in the crowded industry and thus move will only make it more attractive to punters. TheScore Bet is designed to deliver an immersive and holistic mobile sports betting offering that consists of a wide array of pre-game, as well as in-play betting opportunities across all major sporting leagues and events.
As it continues to expand all over the country, the app will deliver seamless cross-state experiences for its customers through a seamless mobile app, as well as its superior multi-state wallet functionality.
TheScore Bet experiencing a great start so far
2020 has been a great year for Canadian sports and gaming company theScore. Its fiscal year started on a high note as the brand debuted in New Jersey as covered here. You may already know this, that New Jersey is currently ranked first in the sports betting market. So theScore Bet’s presence in the Garden State will prove to be a successful strategy for any brand that wants a piece of the sizzling sports betting action.
Like many other companies in the pandemic, theScore Bet has also been forced to adjust to the global crisis. Despite these challenges, however, it has managed to successfully navigate through this tough period. Its efforts have culminated in the successful multi-state launch of the app in additional states of Colorado and Indiana.
TheScore received approval from the Colorado Division of Gaming to launch mobile and online sports betting in the state. This will prove highly lucrative for the business given Colorado’s recent success with its sports betting market. In just the first month of legalized sports betting in Colorado, the state recorded a notable sports handle of $25.62 million.
Not a bad number considering that all major U.S sports had been paused at the time as a result of the outbreak. The company also has its footing in Indiana, where it partnered up to be the skin of MLB. This continued expansion into a broad range of markets is what will allow the entity to grow to become a major player in the U.S. sports betting market.
The company now anticipates launching the app in Iowa next during the early months of 2021, as long as it receives the relevant licenses and regulatory approvals. theScore app allows users to receive personalized results on live scores, sporting news, as well as stats and gambling information that then allows them to make informed bets.
Why theScore should care about problem gambling
Problem gambling has been part of the gambling industry for as long as gambling has existed. So much so that an organization, the National Council on Problem Gambling (NCPG), was created for the sole purpose of preventing problem gambling and addiction. The NCPG is the world’s biggest advocate of responsible gaming.
Taking risks is innately human. So it’s not that gambling is bad; problems only arise when the desire to gamble causes harm. This is where problem gambling comes in, which is estimated to affect at least 1% of gamblers. Attempts to tackle problem gambling consist of plans such as banning internet betting using credit cards.
Casinos have also been called upon for years to be more responsible as it regards their customers’ safety. Casinos and sportsbooks are responsible for every punter that walks onto its casino floors or uses an online casino or sportsbook app. Operators are also advised against using advertising that guarantees a punter’s social, financial, or personal success.
Casino operators, such as theScore, have a responsibility to sustain ongoing dialogue with its customer base. This will make sure that punters know that what they are doing is safe and fun for them. Should things get out of hand, bettors should also be able to take a few steps back and assess the situation before things get out of hand.
- It is also the responsibility of casinos and sportsbooks to:
- Protect and take care of vulnerable gamblers.
- Prevent underage gambling.
- Embed safety measures designed to protect punters against criminal activities.
- Protect bettors whenever making payments.
- Create a secure gambling environment.
- Take part in ethical and responsible advertising.
theScore’s platinum level membership will allow it to play a more pronounced role in supporting NCPG’s role in increasing public awareness regarding gambling addictions. It will also ensure that there is widespread accessibility of treatment and assistance for individuals experiencing a gambling problem. TheScore will also be at the forefront of encouraging research and the innovation of programs designed to assist problem gamblers.
TheScore’s decision to join NCPG is a great move all round not just for the brand but for its customer base as well. Problem gambling is a dire problem that needs to be fixed and it is good news for gamblers that operators and sportsbooks like theScore have their best interests at heart.
Everyone now knows that the sports gambling and betting market is one to watch out for. TheScore’s goal to grab a sizeable chunk of the market share is not going to be easy in a crowded market. However, the company is prepared to do whatever it takes to stand out. Now the challenge for the sports betting brand is to improve, expand, and scale its product.
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