The online gaming provider Golden Nugget has come together with games developer, International Game Technology in a deal that can best be described as significant to the entire industry. With a keen interest in growing the Michigan market, the deal is intended to enhance the general quality of real money games offered in this location.
As IGT works to improve their market standing in the state of Michigan, Golden Nugget will be improving the user experience for its players. This is definitely a win-win situation for both parties whose core mission is to bring to the market a product that clients will keep coming back for.
According to the details of the agreement, the casino operator will be featuring table games and slots developed by IGT on its gaming platform. Listed among the top performers in the US gaming industry, Golden Nugget the betting provider will be catering to the customers of the Wolverine state with resources drawn from the IGT suite.
In the press release which bore the news of the agreement, it was revealed that the online Golden Nugget platform has already added onto its own list over 50 games from IGT. The games fall under the real money games portfolio but this does not mean they are completely new. Wheels of Fortune Megaways and Cleopatra are some of the big names in the slots world which will be featured on the new listing.
Anticipated gains from the deal
The past one year has demonstrated to the entire world that some business activities can be done really well from the indoors. As the world fought through the ravaging effects of Covid-19, online betting platforms provided a safe environment for betting enthusiasts. Golden Nugget Online Casino is among industry players that are deliberately expanding their offerings.
Unlike in the past when betting was reserved for the old who engaged in it as a means to pass time, all age groups are currently involved in gambling. The pandemic period helped to push out into the public a significant number of players.
Casino players love variety especially when their favorite betting items are out of season. With a stronger offering of table games and slots, there is no doubt that the customers of GNOC will have an enhanced customer satisfaction experience. IGT on its part is a force to reckon with in the market; they have over time made a name as a provider of world class games.
Table games and slots produced by IGT are tailor-made to the specific market in which they will be applied. This reputation will work wonders when coupled with GNOC’s already existing offerings. The casino operator should be gearing up for more players joining the platform which will mean more revenue for the brand.
Following in the footsteps of New Jersey, which has operated in the online gaming space for a while now, Michigan is welcoming investors to take advantage of the new laws. It is no wonder that IGT which is on an aggressive rollout into the larger US market is not letting this opportunity pass. The last few years has seen the gaming solutions provider and slots machine developer getting into partnerships to gain more control over the market.
The main gain with forming business alliances is that companies can easily run cross border operations into jurisdictions where the partner has a license even when they do not have. Alliances also mean that promotions are done at double scale since brand material of one company will be included in the marketing of the other.
Recent deals by Golden Nugget
At the start of 2021, Golden Nugget entered an agreement with the games developer, High 5 Games, to grant permission to the casino operator to use its titles. According to the deal, the gambling fans of GNOC Michigan would have access to online slots as developed by High 5 Games but through the SG Digital platform. Golden Nuggets was also allowed by the Michigan Gaming Control Board to run casino operations online.
As per this first agreement of the year for Golden Nugget, the operator was leveraging its license to operate then inviting other players who would provide the operational content. The details provided on the deal do not yet reveal whether the deal is exclusive to this particular casino operator.
Word from the management
Speaking on the recent deal between IGT and Golden Nugget, the Vice President of GNOG, Warren Steven, revealed the company’s desire to continue with spreading its feel across the United States. As the operator grows an impressive portfolio of games and titles for the client base in Michigan, the management is foreseeing a future in the state.
The only way for such a huge company to draw in a crowd of new sign ups is to offer a diverse database of exciting and innovative games that will have something for everyone. This demand will cause IGT to step up in creation in line with the demand that this alliance will spark.
Some New Jersey patrons are definitely fixated with the ordinary titles that are easily recognizable across the industry and the developer is well aware of that. To ensure that they provide according to the preference, IGT is applying innovation and familiarity to create new titles or modify existing games. This is the current strategy that Golden Nugget will use to broaden the scope of what different customers desire and consequently gain from their platform.
Many players logging in into a casino platform online today are looking to place bets to predict match outcomes. While the outcomes will not always be as has been predicted, the excitement of betting is never about the money gained. Betting with real money connects the player with the game allowing them to not only follow through to the end but also master the rules. It is this spirit that real money games should be fanning; the same spirit that Golden Nugget is tapping into with their real money titles from IGT.