FanDuel customers now get real time highlights of the PGA Tour streamed through the app. The mobile sportsbook will use WSC Sports’ AI technology to stream highlights for all Tour events throughout the year.
In August 2020, FanDuel became one of the official betting partners of the PGA Tour, with pre-match and post-match video and programming rights.
As a partner of the PGA Tour, FanDuel also has the right to distribute highlights to bettors who have wagered on the PGA Tour’s events and players.
Senior Vice President of Media and Gaming for the PGA Tour, Norb Gambuzza said, “We’re thrilled to further FanDuel’s relationship as an official betting partner by sharing Tour highlights with their customers. Engaging new fans with PGA content is the top priority of our sports betting strategy. This innovation is a good step in that direction”.
The highlights began at the Tommy Pines Golf Course in Florida, with the Farmers Insurance Open. That event played on January 28 through 31.
FanDuel also plans to sign video content agreements with more of its league partners, including the National Hockey League, Pittsburgh Steelers, Denver Broncos, New York Knicks, Washington Football Team, the New Jersey Devils, and others.
WSC Sports Technologies and “Automagical” Video Solutions
WSC Sports Technologies, based in Israel, provides what it calls, “automagical video solutions.” The company’s AI technology analyzes sports broadcasts. It identifies the individual events, and automatically creates custom short-form video content. Finally, it automatically publishes that content on its client’s platforms.
WSC’s seamless workflow instantly generates and distributes professionally edited videos on a massive scale. This not only increases exposure, but monetization for mobile sportsbooks, sports leagues, and other venues.
Some of the sports content provider’s clientele includes ESPN, NASCAR, the NBAand the NHL. Of course, FanDuel and the PGA Tour also use WSC Sports Technologies.
The PGA Tour Partners with PointsBet
Recently, the PGA Tour also announced its partnership with Australian sportsbook, PointsBet, and NBC Sports for a second-screen betting broadcast on the network’s Peacock platform.
The Edge BetCast broadcasts for a total of 10 hours, or 2 ½ hours for each final event. The PointsBet second-screen feature Golf Channel hosts and sports betting analysts discussing the probabilities and betting odds.
Norb Gambuzza said of the Edge BetCast; “We’re thrilled to produce and distribute this special sports betting content. It works as a companion to our digital and linear coverage with our partners at NBC Sports and PointsBet. As we embrace sports betting, the PGA Tour continues to innovate and find new ways to engage our fans around the world.”
DraftKings, the Tour’s First Sports Betting Partner
The PGA Tour also has unique agreements with its other sports betting partners, including its first partner, DraftKings. Early on in the partnership, the PGA Tour named DraftKings as its first-ever official Daily Fantasy Game provider.
DraftKings brands its daily fantasy golf contests as “PGA TOUR DraftKings Fantasy Golf.” The offerings include Classic contests in which fans pick six players every week from the PGA TOUR for a fantasy team.
“Golf continues growing in popularity among DFS players at DraftKings and out of 15 total offerings, it’s our fourth-largest sport in terms of engagement,” said Ezra Kucharz, the chief business officer of DraftKings. “Our partnership with the PGA TOUR shows our mutual commitment to excellent customer experience along with a new era of golf fandom and engagement.”
Last August, BetMGM also signed on as a PGA Tour sports betting partner. The partnership gives BetMGM the rights to use PGA TOUR marks within the US. Also, it allows the sportsbook to advertise within TOUR media and partner platforms. The deal also gives BetMGM content and video rights; this allows the sportsbook to create pre-game and post-game betting shows. Finally, BetMGM can distribute highlights to users who have placed bets on the Tour events.