CBS Sports recently announced it has entered a deal-making William Hill the official wagering data provider and sportsbook for all of the various CBS Sports platforms. The financial terms of the deal were not disclosed.
The deal, which will integrate sports betting, products, media, and technology, will be launched on CBS Sports digital platforms this March. This exciting new partnership launches just in time for the NCAA men’s college basketball March Madness, which CBS Sports carries. However, a more complete rollout is scheduled for the fantasy football season.
The Relationship of Media Outlets with Sports Betting
Ever since sports betting was legalized nationally, more and more states have legalized gambling. As it stands, thirteen states have legalized sports betting. Media outlets have been quick to take advantage of the trend, partnering with casinos and sportsbooks to create online content providing their viewers with wagering opportunities.
“We’re excited to announce this important partnership, which allows us to intensify our investment and advance our leadership in bringing our viewers multi-platform sports betting content. Likewise, the deal provides William Hill with an unprecedented reach for its industry-leading betting platform. William Hill continues to grow their market-leading U.S. business,” stated Jeffrey Gerttula, CBS Sports Digital, executive VP and general manager. “The reach of our distribution, combined with the vigor of our brands, added to the know-how of William Hill, has us in a prime positioned to take advantage of the huge growth of legal sports betting in the U.S. Together, we can deliver much more value to this rapidly growing base of sports fans.”
CBS Sports will use William Hill’s experts and odds on its digital platforms. The deal also will provide opportunities to place William Hill data, markets and odds across CBS television programming.
The deal gives William Hill exclusive rights to promote its sports betting brand across all CBS Sports’ digital platforms.
“CBS Sports, like William Hill, has a long history of directly connecting the fans to the biggest events and most memorable moments in sports,” noted Joe Asher, CEO of William Hill U.S. “We are very happy with this partnership. This gives William Hill access to assets that include digital content products with massive reach, as well as one of the biggest fantasy sports platforms and databases in the world. CBS has leading-edge sports television programming, allowing us to expand the William Hill brand across the United States quickly and efficiently.”
William Hill Helps New Jersey Take On Las Vegas
William Hill is a bookmaking company based in London, England. The company had its beginnings in 1934 at a time when gambling was still illegal across Britain. The company has changed hands many times since the original bookie William Hill first founded the company. William Hill moved its online and fixed-odds games operation in 2009 to Gibraltar, for tax purposes.
Following the June, 2018, US Supreme Court decision regarding the case of Murphy v. National Collegiate Athletic Association, the state of New Jersey quickly legalized gambling on sports events due, in part, to a previous state ballot initiative. William Hill quickly entered into deals providing bookmaking services to both Ocean Resort Casino and Monmouth Park Racetrack in the state of New Jersey.
William Hill is playing both sides in the rivalry between Atlantic City and Las Vegas.
William Hill has also received many positive recommendations from the Nevada Gaming Control Board to operate its sportsbooks throughout the state of Nevada. In fact, William Hill operates more than 100 sportsbooks throughout the state of Nevada. In addition to its casino sportsbooks, William Hill operates sports betting kiosks inside nearly 80 Golden Entertainment taverns and pubs around the state, including every PT’s Pub location. In fact, William Hill’s deal with Golden Entertainment cuts the number of independently operated Las Vegas sportsbooks by a third.