Caesars Entertainment recently announced that it has signed a multi-year agreement with sports network ESPN. The deal includes integrating links from Caesars’ sports betting partner, William Hill to ESPN’s digital platforms.
William Hill Sportsbook’s odds and markets are listed directly to the sports betting apps in states where it is legal. The deal comes right on the heels of the completed merger of Caesars Entertainment with Eldorado Resorts. The merger made William Hill the exclusive sports betting operator for Caesars.
Links to William Hill’s sports betting apps, which are geo-targeted to states with legalized sports betting, will be listed on ESPN.com and the ESPN Fantasy Sports app. Also included in the deal, Caesars Sportsbook by William Hill will become a sponsor of the network’s Fantasy Sports products. This bolsters an existing relationship with William Hill as ESPN’s exclusive oddsmaker.
News of the deal with Caesars and William Hill follows a deepened content collaboration with ESPN as well as the recent debut of the network’s Las Vegas studio at The LINQ Hotel.
Perspectives from the Top
“ESPN is among the premier brands in sports. Tens of millions of ESPN fans will now have a direct link to our odds and sports betting apps,” commented Ulrik Bengtsson, Group Chief Executive Officer of William Hill. “This gives ESPN fans access to William Hill only accelerates our leadership, as we continue to grow in the US.”
“As our exclusive sports betting operator, William Hill has added immediate value to Caesars’ portfolio of properties across the country,” observed Tom Reeg, CEO of Caesars Entertainment, Inc. “Our new partnership with ESPN, the biggest provider of sports content, finishes what is sure to be a significant partnership in sports wagering and gaming.”
“With Caesars using sports betting odds and data from William Hill, we’re able to deliver content in new and inventive ways,” said Mike Morrison, ESPN Vice President of Business Development and Innovation. “Our multi-dimensional relationship is a testimony of growth and opportunity in the sports betting world.”
Just one month ago, William Hill became Caesars Entertainment‘s exclusive sports betting partner. During that time, William Hill opened a dozen branded sportsbooks at Caesars’ properties in Nevada, New Jersey, and Iowa. Pending regulatory approval, within weeks the rest of the sportsbooks included in the Caesars portfolio will be rebranded.
The new sports betting app, Caesars SportsBook by William Hill, will be available in New Jersey, Nevada, Indiana, and Pennsylvania pending regulatory approvals.
Once all of this is complete, William Hill will have more than 170 retail locations in 13 states.
About Caesars Entertainment, Inc.
Without a doubt, Caesars Entertainment is the biggest and best-known casino-entertainment brand in the U.S. and among the world’s most diversified casino-entertainment companies.
Since 1937, when Caesars began in Reno, Nevada, the company has continually grown through building new resorts as well as acquisitions. Caesars Entertainment’s resorts primarily operate under the Caesars, Harrah’s, Eldorado, and Horseshoe brand names.
Caesars Entertainment offers one-of-a-kind destinations with world-class amenities. The company focuses on providing value and building loyalty with its guests through impeccable service, excellence, and technological leadership.
Caesars Entertainment is also committed to its communities, employees, suppliers, and the environment.
About William Hill US
Established in 2012, William Hill US is America’s #1 Sportsbook operator. The company has expanded from its beginnings in Nevada to more than 150 locations across 12 states. William Hill now takes one out of every four sports wager placed in the country.
William Hill US currently operates not only in Nevada, but also in Colorado, Florida, Illinois, Iowa, Indiana, Mississippi, New Jersey, New Mexico, Rhode Island, West Virginia, Washington D.C., and the Bahamas.
William Hill is also the exclusive risk manager for the Rhode Island and Delaware sports lotteries.
Product and technology are central to William Hill’s growth in the US, and it now offers the leading sports betting apps in Nevada, New Jersey, Colorado, Iowa, and West Virginia. The company also opened a sportsbook in the world-famous Capital One Arena, becoming the first sports betting operator inside a US professional sports arena.
ESPN is the world’s leading sports entertainment company, with more than 50 assets; eight television networks in the US, the ESPN app, ESPN Radio, ESPN.com, ESPN International, and much more. ESPN is 80% owned by ABC, Inc, a subsidiary of The Walt Disney Company, and 20% by Hearst Publishing.