Barry Sanders Joins BetMGM as Celebrity Brand Ambassador

One of the most recent entries into the online sports betting scene is Michigan Legal, a sport betting app that will have listing for all sport leagues. With this move is the signing up of a familiar face to promote gambling. Barry Sanders will be joining BetMGM Sportsbook on a multi-year contract as brand ambassador. 

His status as celebrity will be used during this period to encourage people to sign up and place bets with BetMGM. The influence he brings to the gambling scene is immensely driven by his Hall of Fame status. A former team member of Detroit Lions where he played as a running back, Sanders is bringing a fresh and relevant look to sports betting. 

Most of the work he will take part in as brand ambassador is pegged on brand promotion not to mention that he will also use his influence to drive loyalty among players. Fans of Sanders are likely to catch up with him on customer-centered BetMGM events. Future marketing campaigns by BetMGM will also feature Sanders as the star. 

BetMGM players will be able to interact with Sanders by virtue of being signed up on the betting platform. Apart from the regular players who place bets, wait for results and then walk away until the next event, MGM offers loyalty membership. Sanders will engage with MGM resorts’ M life members in both private and public events. 

With Covid-19 still biting hard in some areas of the globe, safety restrictions are still being observed strictly. Barry Sanders will play a big role during rewards programs. While there will be virtual events, he will also grace some BetMGM occasions with a physical appearance where he will adorn site merchandise. 

Asked to comment about the new contract he has signed with BetMGM, Sanders expressed his excitement. Typically, he has built fame by breaking records in the sporting world and specifically in Michigan. In joining a sport gambling team, inking a contract with BetMGM puts Sanders at the center of achievement that spans way beyond his home state. 


A promise of unique gaming for customers

BetMGM promises its customer risk-free betting of up to $600. A player must first register for an account on the gambling establishment betting portal. Responsible sports’ betting from here on guaranteed to be unique following the new experience that BetMGM is bringing.

The initial set of players to join the BetMGM sport betting app is likely to receive a ton of rewards in the form of promotions. With a celebrity face driving sales, this wave of rewards might be a lasting trend. 

The management of BetMGM defines the chapter of the company’s life as exciting. Matt Prevost who is the Chief Revenue Officer at BetMGM is honored to be with the company at this time. He is confident that Barry Sanders joins them to deliver unique and memorable experiences with their players. 

BetMGM is working with the greater Detroit Lions as partner. In fact, the gaming outfit is the first ever official partner of the sports betting category of the team. 


NFL most valuable players graces sports betting

The Detroit Lions have been family to Barry Sanders for 10 seasons. His induction into the Hall of Fame as a Pro Footballer came in 2004. The journey to this coveted individual recognition started from his impressive performance in the league. It specifically sprouted from his 1997 award for the “Most Valuable Player” in NFL.

Through his appearances in all public and private events organized or sponsored by BetMGM, this once upon a time winner of the Heisman Trophy will make a personal connection with sports betting fans. BetMGM has a strong social media presence and fans can expect to see him on various sites promoted by the betting house. Likewise, Sanders will make guest appearances on TV shows and radio programs that feature BetMGM activities. 

Barry Sanders is not the only sports celebrity brand ambassador to work in the gambling industry. MGM resorts just a month ago brought on board their operations 3-time Stanley Cup champion and Hall of Fame hockey legend Chris Chelios. Just like Sanders, Chelios is serving a multi-year deal during which he will be committed to enhancing the partnership through public appearances and publicity campaigns.


Betting app roll-out

The smartphone age has brought gambling right into the private space of betting enthusiasts. BetMGM sports betting app is among the fast-rising online resources on the internet. This already curved niche and the power behind a living sports legend is what Bet MGM is counting on as the recipe for success.

The sports app by BetMGM is already out into the market and players have been signing up from earlier on in the year. Although it has just entered the Michigan betting scene, other states like Virginia, Iowa, Tennessee, Colorado, New Jersey, Pennsylvania, Nevada and Indiana had already registered. It is not only sports betting that BetMGM brings; players should look forward to online casino games from iGaming. 

The BetMGM app is available for iOS and android powered devices from Apple Store and Google PlayStore respectively. BetMGM ground breaking activities as a pioneer in sports betting is setting the pace for other players in online gaming. By making use of infrastructure already installed by market giants like Borgata Casino, Party Poker and Party Casino. 



Sport betting offers a promise for a better life owing to its gambling business model of rewarding sports outcomes. Every sports betting advocates needs a Barry Sanders as the face of their favorite betting house. They are excited about listening to a legend speak about sports with passion and real zeal. 

BetMGM now brings to the sports punter a convenient way of life. There is no need to walk into a betting house to place your bet when there is an app that offers you this luxury. 


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