Online sports betting in New Jersey was legalized in 2018. Since then it has been responsible for 80% of the monthly online gambling revenue in the state. Figures like this have attracted 18 sports betting apps to the state and the latest, number 18, was the Wynn sports betting app.
As we cover in this piece, the betting app was launched on July 27th in partnership with iGaming company Scientific Games. In the two months since its launch, the app has seen enormous success with both sign-ups and volumes gambled. Owing to this success, the app will now launch in both Colorado and Indiana as the company seeks to gain a foothold in the industry.
Why Colorado and Indiana?
Colorado and Indiana may not provide the richest markets to enter, but they are going to significantly help Wynn build a solid foundation for their app. The success Wynn found in New Jersey has certainly given them the motivation to branch out further. This was the plan for Wynn from the beginning, to take the app to NJ and then beyond. Colorado and Indiana are the perfect next step.
Indiana opened its first brick and mortar sportsbooks in September 2019. By October the market was online. There are currently eight sportsbooks there, including giants like DraftKings and FanDuel, with William Hill and Foxbet on the horizon. These are companies Wynn wants to keep as neighbors, hence their move to the state.
Colorado legalized mobile betting on May 1st of this year and they, too, have seen the big boys in the industry arrive. Unlike Indiana, however, Colorado has just six live sportsbooks, giving Wynn a great chance to get the jump on the competition .
New Platform For Success
The partnership between Wynn and Scientific Games has been at the heart of the success they have found. When the app launches in these new markets they have better software on their side. Using the newly developed Open Sports enterprise solution, Wynn can count on giving players the best experience they have ever had.
In one of the most competitive markets within the gaming industry, it is essential that each company is able to do something better than the rest. From Wynn’s point of view, this user experience is exactly that. Speaking on the partnership, Jordan Levin, Group CEO, Digital for Scientific Games, said:
“We’re thrilled to be working alongside Wynn Resorts and their exceptional team as our partnership expands. We look forward to developing entertainment opportunities and delivering unmissable sports betting and iGaming experiences for players in these states.”
Success of Mobile Betting in 2020
If this year has taught the gambling world anything it is the sheer financial power of mobile sports betting and online gaming. We covered the bright prospects of future mobile betting operations in this piece. In New Jersey mobile betting operations are smashing online revenue records with each month that passes and this is, of course, why Wynn took the decision to launch the app in July.
With the prospect of Colorado and Indiana, Wynn can be confident that it has taken this step at the right time in order to continue to take advantage of the popularity of mobile gaming. The company also has plans to launch in the remaining four states offering mobile sports betting.
This is very much a brave new world for the casino but, with the increasing popularity of sports betting and the massive hit which the travel and leisure sector has taken, it is a smart decision.
Wynn cannot compete with the likes of DraftKings or FanDuel, but it will consider adding sports betting as an arm to its already successful casino business.
Those companies which survived the economic downturn are those who have been creative and been able to refocus their efforts. This is exactly what Wynn is attempting to do with this move. To commit so quickly to launching in Colorado and Indiana, they must certainly be happily confident to go big with this venture.