Following the success of its soft launch in New Jersey late last year, Tipico has unveiled a welcome bonus for first-time mobile app users.
New customers of the Tipico mobile sportsbook instantly receive a 100% deposit match up to $750 upon registration. From there, fans can use that credit to bet on their favorite sport, including NFL football, NBA games, and much more.
“After the successful soft launch of our mobile app this fall, we’re now thrilled to deliver the most attractive welcome offer on the market to our New Jersey sports bettors,” announced Adrian Vella, Managing Director, US Business, Tipico. “Tipico is a sports betting experience unlike all others; we’re confident that sports bettors across New Jersey will agree.”
New Marketing Partnerships
In addition to the generous welcome bonus, Tipico debuted a new strategic content marketing and distribution partnership with a digital publisher, Fade The Noise.
Headed up by Yahoo Sportswriter, Brad Evans, and sports journalist Jeff Ratcliffe, the deal includes a wide range of exclusive content for Tipico. Both Evans and Ratcliffe are devotees of Daily Fantasy Sports, and will deliver unique daily digital and social media features. These exclusive offerings include Tipico branded audio, video, and written content across Fade The Noise’s website and streaming platforms. Finally, the content highlights Tipico odds, picks, and Tipico’s unique sports betting intelligence.
“Beyond question, Fade The Noise has a broad roster of big-name talent. Their decades of sports betting and daily fantasy expertise makes them a truly valuable and unique partner to Tipico. We continue to aggressively expand our operations into new regulated states,” said Keith Gormley, Tipico’s Head of US Marketing. “The collaboration allows Tipico to clearly differentiate our data, AI, and educational content in the US market. The partnership positions our brand within the content sports betting audiences love.”
Fade The Noise Networks Chairman of the Board, Brad Evans, added, “Fade The Noise is beyond ecstatic working with Tipico, one of the world’s biggest and most respected sports betting brands. As the purveyor of #TeamHuevos, our bold views and willingness to stick our necks out aligns perfectly with Tipico’s raw character. We’re excited to build a long-term partnership and elevate their standing in the burgeoning US sports betting market.”
While Tipico is a new name to US sports bettors, it’s been well-established overseas. Founded in 2004, the company has branches in Germany, Austria, Gibraltar, Croatia, Colombia, and now, New Jersey. Over the entire network, Tipico has more than 6,000 employees, including the team in Hoboken, New Jersey.
Without a doubt, security and player protection are a top priority of Tipico. The sportsbook uses AI and algorithms to identify risky gambling behaviors. Using this information, Tipico offers targeted interventions to each customer, so that they can bet safely. The sportsbook also has a full-time customer service team based in Hoboken, as well as a customer protection team.
To enter the U.S. Market, the team in Hoboken built a brand new, proprietary platform. The online sportsbook is tailored for the American sports bettor.
“After months of preparing to launch, we’re very excited. Finally, we can announce that the app is live and to share it with the New Jersey market,” said Adrian Vella, Managing Director, US Business, Tipico. “To say the least, Tipico is a sports betting experience unlike all other. We’re confident that as we expand our reach across the U.S., sports bettors will love the new features we regularly add to the app. This is just the beginning, but we’re proud to call New Jersey our home. It’s been great to see the positive response from sports bettors across the Garden State!”
Colorado is Up Next
The next market on target for Tipico is the Centennial State, Colorado. There, the mobile sportsbook has partnered with Century Casinos for licensing in the state.
“We’re very excited to be partnered with Tipico Sportsbook, one of the top sports betting companies in the world. We look forward to a long and prosperous relationship. The Colorado Division of Gaming has done a great job launching sports betting. Finally, we believe Colorado will be a perfect market for Tipico as they continue to expand and grow in the United States,” commented Peter Hoetzinger and Erwin Haitzmann, Co-Chief Executive Officers for Century Casinos.