Scientific Games Corporation has partnered with Genius Sports Group to provide live-streaming in-game content to its sportsbook customers worldwide.
Scientific Games’ OpenSports platform will soon be able to utilize Genius Sports Group’s Live Data and Live Trading services. The streaming content includes NASCAR, the English Premier League, German Bundesliga, Serie A, and dozens of FIVB volleyball AND FIBA basketball leagues. Unfortunately, the deal excludes U.S. sports leagues. All sportsbooks operating on the platform will be able to feature the live streams.
Genius Sports Group
Genius Sports Group’s LiveData and LiveTrading services have been chosen by more than 150 of the world’s biggest sports betting brands and are fully customizable for every client. Genius Sports Group along with its sports betting division, Betgenius, pioneered the market for this type of data across all types of sports. Today, the group offers its partners access to official sports data spanning more than 170,000 events each year.
The entire portfolio of Genius Sports Group’s official sports data rights is included in the agreement, featuring high-quality content from NASCAR, the English Premier League, German Bundesliga, Serie A, and dozens of FIBA basketball and FIVB volleyball leagues.
Jack Davison, Chief Commercial Officer at Genius Sports Group says, “This partnership ensures Scientific Games’ partners will get all the benefits of the world’s best sports content, from increased margins to maximum market up-time, delivered in a way that is tailored to their own unique trading strategy. No matter where in the world they’re operating, these are essential components of success in today’s sports betting industry.”
In later August, Genius Sports Group announced plans to o go public in combination with NYSE-Listed dMY Technology Group II. The Pro-forma enterprise value of the combined company is valued at approximately $1.5 billion. The transaction features a $330 million fully committed private investment secured by experienced and institutional industry investors.
The combination will help to drive the expansion of Genius Sports Group as the leading provider of official sports data and technology platform powering sports betting apps worldwide.
The newly combined company is expected to have around $150 million in growth capital and a mostly debt-free balance sheet. This should work to quicken both its U.S. and global expansion through both organic growth and strategic acquisitions.
Scientific Games OpenSports Platform
The OpenSports platform gives customers unique experiences within sports betting app. Scientific Games’ cutting-edge sports betting technology can create new, bespoke services for the company’s partners. With partnerships that include the leading names worldwide in online gaming and sports include Wynn Resorts, Hard Rock, Flutter Entertainment, and many more. The bottom line is, Scientific Games’ OpenSports platform provides a top of the line sports betting experience for players all over the world.
Sportsbook SVP, Digital at Scientific Games, Keith O’Loughlin, commented, “Genius Sports Group offers a wide variety of in-game content which only enhances our market-leading offering. The sporting calendar has an extremely high fluidity level, and our technology is unrivaled when it comes to matching these levels with the integrity, scalability, and robustness that the OpenSports platform provides. Integrating Genius Sports Group’s LiveData and LiveTrading services into our platform allows the technology to continually evolve and become more engaging to our players.”
Over the past month, shares of Scientific Games have nearly doubled, due to several investments by institutional players. However, Scientific Games’ revenues declined by 18% decline during the third quarter despite all of the investment. As the travel and tourism industry gradually recovers from the COVID-19 shutdowns, further gains in Scientific Games stock will likely level out.
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