PariPlay Pushes Content Into New Jersey by Partnering Rush Street Interactive

A while back, PariPlay expressed interest in getting its operations to various locations that have regulated gambling laws. It seems that the brand had all the strategies to do so ready judging from the progress so far achieved. With eyes currently on the vibrant New Jersey market, PariPlay is already working out modalities to start operating soon.

To penetrate this market however, PariPlay has partnered with Rush Street Interactive, a top US market casino service provider. New Jersey is already home to various casino apps and establishments so PariPlay will have a fertile ground for its plans. 

In their last move to enter a new jurisdiction, PariPlay went into a partnership arrangement with VERSUS to access the greater Spain market. The New Jersey market is relatively new for PariPlay but this recent affiliation will provide ready infrastructure on which to excel. Being a major brand that operates under the banner of the Aspire Group, players and clients should expect quality products. 

Two of the notable innovations that will soon dominate the New Jersey market are the Ignite Studio development program and the Fusion aggregation platform. With the ongoing efforts to take over NJ, PariPlay is keen on hitting it big in the United States market. Another valuable market to the company is West Virginia where an interim iGaming supplier license has already been secured. 

 

Leveraging a US market requires a safe partnership

By making a decision to partner with one of the fastest-growing and most reputable casino business operators in the United States, PariPlay will be able to easily offer players with products that meet their demand. Rush Street is a big player in online casino operations that includes sports betting and this means some players are already loyal to the brand. With its base in Chicago, players using the PariPlay platform will feel the difference with regard to assortment and quality. 

For a long time, the US market has been strictly regulated and New Jersey is one of the newest regions to open up its economy to gambling. This launch particularly serves as a breakthrough in efforts to incorporate gambling in different parts of the world. For the players of PlaySugarHouse, the reasons for staying on the site just increased with PariPlay. 

Quite frankly, the interest in New Jersey for PariPlay lies in the fact that players will not need to converge at a brick-and –mortar establishment since all its operations will be online. Anyone in any corner of New Jersey can now place their bets and earn their winnings without leaving their regular schedule. It might be true that New Jersey is rather new to gambling but the number of operators already running retail operations in the market is quite impressive.

RSI has earned its reputation in the industry from the nature of interaction offered to its customers. Operating in the casino space as PlaySugarHouse, this brand was in 2020 recognized for its contribution to the sector as well as its excellence in customer service. The awards which were facilitated by the 2020 EGR North America Awards saw the gaming site winning “Customer Service Operator of the Year” and “Casino Operator of the Year”. In the Global Gaming Awards events of 2020, the casino won the “Digital Operator of the Year” award. 

 

Pushing forward a legacy of success

As the general public has already been informed, the presence of PariPlay in the New Jersey market means a compelling portfolio of games for players. The current portfolio contains more than 750 games that include live table dealer games. Games such as “Amazing Riches”, “Dragons of the North” and “Wolf Riches” are some of the servings that enthusiastic casino players will get from PlaySugarHouse. 

According to the company president of Rush Street Interactive, the company is not just playing trial and error in New Jersey. The games they will be offering in this market have been tested on casino players in Europe with amazing results. While the editions introduced to those other markets differ slightly, the basic principle has been used hence the confidence that they will perform well. 

Speaking about the partnership with PariPlay, Richard Schwartz is excited that they will be introducing their games to the United States markets through a brand that is as powerful as PlaySugarHouse.com. This initial entry is not the only time when PariPlay will treat players to refreshing games – the management promises to continually treat its players to an innovative gaming experience. 

Speaking on behalf of PariPlay, the Managing Director, Adrian Bailey, commented on the expansion plans that his company had in the US. This being the first time that PariPlay will offer its products to the New Jersey market, the management is hopeful that this move will fuel their expansion plans. Bailey hopes that the reputation of RSI as a proven gaming site operator is a huge opportunity for them to further thrill their clientele. 

Having added a new game to their catalogue named Hot Wild 7s Bailey looks forward to a long partnership of providing amusing and engaging games to the US online casino market. 

 

Final thoughts

Aspire Global has embarked on a mission to have its operations imprinted into the newly regulated US market. PariPlay has chosen the easy route which is to ride on the back of an established casino operator to offer its products to the public. While this is a mutually beneficial partnership, PariPlay saves time that would have otherwise been lost waiting for state licenses to be issued. 

For the United States consumer who is keen on enjoying this newly found avenue of betting, PariPlay offerings are a great opportunity for those who love to experience casinos conveniently. Playing online for many people translates to freedom to play from any location and the new range of innovative games just makes the experience more thrilling. 

With operations dating back to 2012, RSI has established PlaySugarHouse.com as a prominent iGaming site serving the residents of New Jersey. PariPlay only comes to enrich the value that players have in the gambling site.

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