Hard Rock Casino in Atlantic City Kicks Off PINKTOBER

For the second year in a row, Hard Rock Hotel and Casino Atlantic City are honored to go pink this month for PINKTOBER, a fundraiser to benefit the American Cancer Society’s Making Strides Against Breast Cancer.

The initiative includes Hard Rock’s participation in the Making Strides Against Breast Cancer Virtual Benefit, as well as spa specials, food and beverage specials, exclusive retail items, and much more.

Making Strides Against Breast Cancer Virtual Benefit

Hard Rock Atlantic City’s Chart Toppers team will raise funds and awareness throughout the month as the Hope from Home and Digital Entertainment Sponsors.

The virtual fundraising event takes place on Thursday, October 15 from 7 pm to 7:30 pm, and will feature performances by Atlantic City’s favorite Hard Rock musicians, Jimi Milligan and Patty & Bugzy.

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PINKTOBER Food and Drink Specials

PINKTOBER drink specials including a $10 Pink Lemon Drop at the Lobby Bar, the Sports Book Bar, and Hard Rock Center Bar. Guests can also purchase a limited-edition $20 PINKTOBERTervis cup which includes an extended-pour cocktail at Center Bar and Lobby Bar.

Kuro and Council Oak Steaks and Seafood will participate in the fundraiser with specialty deserts such as cotton candy ice cream and angel food cake for $12 each, with proceeds benefitting the cause.

Rock Spa and Salon

PINKTOBER spa services are available Mondays, Thursdays, and Fridays through Oct. 30.

Hard Rock guests who want to pamper themselves while benefitting a good cause can get PINKTOBER Rock Spa and Salon services including $10 pink hair extensions or a $45 Touch of Pink Express Manicure, which features a pink breast cancer awareness nail decal.

Spa guests can also enhance any 50-minute spa service with the exclusive $10 Pink Warrior Aromatherapy, with a blend of essential oils reputed to boost the immune system.

PINKTOBER Retail Goods

The Hard Rock Store and Rock Shop are fully stocked with exclusive PINKTOBER inspired merchandise including hats, bandanas, shirts, pins, and drinkware. PINKTOBER goodies are also available online.


Take a picture alongside the pink floral wall in the lobby. Throughout the month, there will be pink florals and pink lighting throughout the Hard Rock resort, serving as a perfect backdrop for social media savvy visitors who want to spread the message.

About Hard Rock Hotel and Casino Atlantic City

In 2020, Hard Rock was honored among Forbes Magazine’s Top Employers for Women and Best Employers for Diversity.

Set alongside the legendary Atlantic City Boardwalk, Hard Rock Hotel and Casino Atlantic City is Atlantic City’s favorite entertainment destination.

The resort features many fine dining options, a full-service spa, fabulous guest rooms, a Hard Rock sportsbook, and a gaming floor with 120 table games and 2,200 slots running 24/7.

Best of all, the rock-inspired resort offers one of the world’s biggest music memorabilia collections, beginning with an Eric Clapton guitar. In fact, Hard Rock owns the world’s most valuable collection of music memorabilia with more than 83,000 pieces from the world’s music legends.

Moreover, hotel guests have access to property-wide, high-speed, Wi-Fi, 24-Hour In-Room Dining, and chair and towel service at the private Hard Rock Beach.

Hard Rock International has venues in 248 locations in 70 countries that include cafes, hotels, casinos, and Hard Rock Live concert halls.

About Making Strides Against Breast Cancer

Making Strides Against Breast Cancer is the largest coordinated network of breast cancer awareness events in the country. The proceeds of the events are invested in cutting-edge breast cancer research to prevent, better understand, and treat the disease.

Making Strides Against Breast Cancer also supports patients with free rides to chemotherapy, free accommodations near hospitals, and a 24/7 live cancer helpline for support and much-needed answers.

The fund also has an education and prevention program, helping people to reduce their breast cancer risk or to find it early when it’s easier to treat.

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