Game supplier American Gaming Systems (AGS) will provide its real-money online casino content to BetMGM and its affiliated brands. The deal includes BetMGM Casino, Partypoker, and Borgata Online. The AGS games will go live in New Jersey before launching in Pennsylvania, Michigan, and other states.
AGS also supplies its real-money casino content to other big online operators such as Rush Street Interactive Harrah’s, WSOP, 888 in New Jersey, and Parx Online in Pennsylvania.
“This is an exciting development in the continued growth of our interactive business. It gives us access to BetMGM’s broad player base and distribution of our casino content through the robust BetMGM, Partypoker, and Borgata Online casinos,” said AGS executive vice president Matt Reback.
BetMGM’s vice president of gaming, Matt Sunderland, said, “We’re thrilled to add AGS to our online casino and are confident that the AGS casino content. It has proven to perform well both online and in brick-and-mortar casinos, and will be a hit with our players. AGS casino content has features like free games, multi-level jackpots, and exciting bonus events.”
At this time, the AGS RMG platform currently provides casino content to nine operators in New Jersey and Pennsylvania.
American Gaming Systems Financial Results
AGS reported in its most recent financial results, that interactive real-money casino content increased by close to 500% year-on-year to $1.06 million in the three months leading up to June 30. That real-money casino content accounted for half of the company’s interactive revenue.
Total revenue for AGS in Q2 was $16.8 million, which was down 77.5% compared to the $74.5 million in the second quarter of 2019. The group posted an EBITDA loss of $1.2 million in Q2, compared to a profit of $36.9 million during the same period in 2019.
It must be noted that a substantial part of the AGS business is in the land-based slot and gaming machines.
“While casinos have started to reopen in the latter part of the quarter, we maintained discipline in how we reintroduced cost back into our business, ramping up the departments that are essential to us, such as field service, R&D, and manufacturing,” said David Lopez, AGS President, and Chief Executive Officer.
“Initial game performance on our land-based units that are up and running has been strong and better-than-expected. This allows us to lean on our robust, recurring revenue in this challenging environment. Before and even during the COVID-19 shutdowns, we were seeing a robust initial performance from our new products, as well as continued momentum from our new titles and our suite of table game progressives.” Lopez went on to say. “Given the depth and breadth of our current casino content, we think that the long-term opportunities for AGS are intact. We have plenty of liquidity and a best-in-class team to navigate through the near-term uncertainties.”
BetMGM Also Added Playtech Casino Content
In addition to adding AGS casino content, BetMGM also added games by Playtech to its online casinos. Playtech is a relatively new provider in New Jersey, having made its debut in the state in June. However, Playtech has been providing casino games since 2001, and supplies well-known online gambling companies such as William Hill, Bet365, BetMGM, Ladbrokes, and many more around the world.
Recent Strategic Deals for BetMGM
BetMGM recently hired actor Jamie Foxx as the face of its new ‘The King of Sportsbooks’ marketing campaign. The commercials will air across a wide variety of media, including television and social media. In the premiere video, Foxx levitates over the monumental fountains in front of the Bellagio casino on the Las Vegas Strip, highlighting the high that goes with sports betting.
the BetMGM sportsbook has also partnered with the Detroit Lions gaining exclusive rights for digital marketing, broadcasting, and promotions within the Lions’ stadium. Earlier in March, the Denver Broncos made a similar deal with BetMGM.
BetMGM will undoubtedly continue to increase its market share, as the company continues to expand along with the growing online gambling market in the US.