One of the most notable things about the world of sports betting is that there are plenty of fantastic marketing teams involved. Almost every major player in the sports betting game has a unique way of contacting their audience, and today, we’ll be taking a look at a notable example- a recent Bet365 Sportsbook advert.
If you’ve been involved in the sports betting world before, you’re bound to have heard of this company. They’re a hot topic right now, as sports betting has become wildly popular in recent months. Today, we’ll be diving into the Bet365 Sportsbook advert in more depth, and covering why it’s so important right now.
Who Was Involved In This Bet365 Sportsbook Advert?
To start off with, it’s important to acknowledge that the Bet365 Sportsbook advert had a lot of star power, all things considered. This TV advert featured Aaron Paul, from Breaking Bad and Need for Speed. He’s a well known actor with several awards under his belt, so it was intriguing to see him feature here.
It’s not uncommon for actors like Aaron to feature in betting and gambling adverts- in fact, it’s pretty common. DraftKings featured Charles Barkley in an advert once, and PointsBet went with Allen Iverson. It’s a great way to contextualize services for a sports-eager crowd.
What’s in the Ad?
The point in the Bet365 Advert that drew contention from some members of the community is when Aaron was scripted to describe Bet365 as ‘the world’s favorite sportsbook’. This is quite a lofty claim, despite the obvious success of the company, and drew a lot of attention from others in the industry.
This advert was shown during plenty of popular, New Jersey based games and was clearly aimed at grabbing the attention of the New Jersey betting scene. Judging by the amount of people who have been speaking about the advert so far in blog posts and on social media platforms, it clearly worked.
What Impact Can Sports Betting Adverts Have?
It’s important to consider that pieces of content like this Bet365 Sportsbook advert can have a lot of sway over a crowd. Sports betting is a heavily digital industry, and there are a lot of companies who focus exclusively on producing high quality adverts.
The fact that Bet365 have geared this article at New Jersey’s betting scene is very interesting, and it’s one of the main talking points surrounding this topic right now. It suggests that they may be looking to push further in terms of their reach and expand more.
Is Bet365 Considered An Industry Leader?
Finally, it’s worth considering the ‘world’s favorite’ claim in more context. While Bet365 is undoubtedly a fantastic company with plenty of brilliant products and services, they are in an industry that is packed to the brim with other competitive companies that have fierce fan followings.
This is something that the team at Bet365 is undoubtedly aware of, especially if they’re looking at the New Jersey betting scene. While there is certainly room for more services and products in any scene, New Jersey is a bonafide gambling heaven. It plays host to industry giants like DraftKings, FanDuel and William Hill.
It would be difficult to posit which company in the industry stands out as being the ‘world’s favorite’ in a literal sense, but it’s a marketing slogan that the Bet365 Sportsbook advert has helped to cement into almost everybody’s mind right now.
All in all, claims to be the ‘best in the world’ or ‘most popular in the world’ with anything are always going to be met with some scorn or scepticism, no matter the industry. It’s been very interesting to see how the community has reacted to the Bet365 Sportsbook advert, as there have been mixed opinions.
Regardless of the advert, we’re sure that 2020 will finish on a positive note for the company. There’s never been a better time than now to get involved with mobile betting and sports gaming, after all, especially considering the recent boom during lockdown. This industry keeps on evolving and growing.