SG Secures Three-Year OpenGaming Contract Extension with Entain PLC

Scientific Gaming Corporation is going to continue working alongside Entain PLC. This is after their earlier contract expired but they have since renewed it. Under the new arrangement, the two companies will work hand in hand for a period of 3 years. 

Entain PLC had been in the business of offering sports betting and casino gaming services to players over the internet before they came together with SG to build a more solid product. The partnership offered Entain an opportunity to treat its customers to a larger games offering from the gaming platform. 

Of particular interest is the OpenGaming ecosystem that Entain has since tapped into. As the digital provider in this arrangement, SG has its OpenGaming platform embedded within its partners’. This makes it easy for players because they do not have to navigate between platforms to get the benefits of a state-of-the art development. 

For most industry players and casino regulars, Entain is a rather foreign name but mention Gala, PartyCasino, Bwin, Coral or Ladbrokers and almost everyone knows what you are talking about. Clearly, Entain carries a huge portfolio of companies that operate under the main banner. All of them are party to this new contract extension and that means benefits will continue to stream in well into 2024. 

The customers of Entain in any of the locations mentioned above will be able to access the OpenGaming platform. This is in addition to what initially draws attracts customers to the Entain platforms spread throughout the country. Entain is a big player in the gambling sector and this new offering adds to its credibility as a reliable gaming site. 

In view of this arrangement, SG will hold on to the titles that it has been working with within the confines of the last contract. A library of titles that add up to a whopping 3,000 is what this platform support provider is going to be accessing to facilitate its partnership with Entain. 

New players who are keen on experiencing gambling at a professional level can do so from the gaming platform only that they should be on the demo mode. This mode is a copy of the real-money experience and the thrill is most definitely similar. Players will however notice that there are more free spins on this side of their screen compared to when they actually play with money they have deposited into their accounts. 

For every avid casino enthusiast this is quite a huge database to possibly keep up with. Even more interesting is the fact that these games all feature free spins, reward missions and tools that enhance responsible gaming. It is obvious that any player visiting the site will have a wide selection with which to fuel their curiosity and feed their thrill.

According to Valery Gelfman who is Entain’s Chief Product Officer, the company views their OpenGaming product with such high regard. For the number of years since it was put together, the platform has been sold to the gambling industry as the world’s best gambling portfolio. Compared to other platforms that betting sites use to entertain their visitors, OpenGaming is quite huge. So far, this is the undisputed king of the online casino world. 

There are people who wish to play their casino games like a full experience; such will be particular about themes and seasons. Scientific Gaming offers just the right answers for that – their games are responsible for partner companies’ organic growth into and beyond various markets. 

For regulated US markets and other potential areas in Europe, OpenGaming is eager to continue to provide their players with products that they love. Within the course of the 3 years during which time the new partnership will be valid, the company anticipates a larger market share and increased player activity on their platform. 

Speaking on the latest contract extension that just been penned down, Dylan Slaney who is SG’s Senior Vice President of Gaming & Digital services, described Entain as one of their largest customers. The organization expressed gratitude that the developer had seen it fit to once again entrust their platform into their hands. 

Scientific Gaming is currently working on a trail of new titles that they will be releasing in the course of the coming months. To keep their players interested in their offering long enough to spend quality time on the platform, they will be working in line with a new roadmap that will define the user experience on the platform. 

The OpenGaming platform is in itself laden with state of the art features that give customers a user experience that they wish to come back to any time they think of gambling. Real money players have been catered for thanks to security features built within the platform.  Robust system of safety apparatus is what the fanbase of Entain banks on to secure their personal data online. As Entain reaches out to other emerging markets across the United States, SG is the best partner to walk the talk. 


Final Thoughts

Extending a business contract by all means is an indication that all the parties involved were happy with the previous agreement. In some cases where there is mutual benefit like in the case of SG and Entain, this partnership could go on indefinitely. 

Online Gaming is turning out to be lucrative business for many investors and the future of the industry can only be bright. With new markets opening up all over the US, the evidence is out for all to see; gambling is the next frontier for tax revenue and business prowess. 

While jurisdictions such as New Jersey and Las Vegas have built a reputation as gambling hubs, the real task is for business owners to claim the little known destinations. Judging from the manner in which various entities affiliated to the gambling industry are coming together to form forces that influence both the customer and the authorities, there is no doubt that the future is almost certain.

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