Rush Street Interactive Brings Ainsworth Games to New Jersey Online Casino

Rush Street Interactive recently signed a partnership with Ainsworth Game Technology Limited to bring an array of popular Ainsworth’s slot games to Rush Street’s well-reviewed online casino website, PlaySugarHouse.com.

This means that PlaySugarHouse.com’s customers and punters will now spin the reels on several of Ainsworth’s well-liked titles such as Sweet Chili, Viking Reign, Amazon Gold, and Action Dragons. Plus, Ainsworth is expected to keep adding titles of new slot games regularly so that punters can enjoy a constant flow of high-quality content.

Richard Schwartz, President of Rush Street, which currently operates PlaySugarHouse.com stated this about this historic partnership, “It’s great news for our players that we are adding Ainsworth content to our robust library of slot games. Every week we’re adding new games for players to enjoy, and the partnership with Ainsworth provides us with a great suite of new slot games that supports our goal of always delivering a dynamic and premium experience for our valued players.”

Ainsworth Online General Manager Jason Lim was also optimistic about the partnership stating, “We are excited to partner with the highly acclaimed online casino operator, RSI, to bring our content to a new audience in New Jersey. We’re now happy to be offering PlaySugarHouse players the chance to win big while experiencing some of our more popular land-based games in an online environment, as well as introducing them to some exciting new titles we’re developing for future release at PlaySugarHouse.”

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Rush Street Interactive finds its footing in New Jersey’s online casino market

Rush Street Interactive is one of the most highly acclaimed online casino operators in New Jersey. Despite the challenges that have been brought about by the pandemic, operators continue to make impressive strides with new markets, acquisitions, and partnerships. And Rush Street is no exception.

Recently, it announced its intent to go public as we’ve covered in great detail here. This is not only great news for the brand but also for the New Jersey betting market as a whole. Rush Street’s decision to go public has one of the most diversified offerings in the market. Rush Street specializes in social casino products, games and is also boasts an established iGaming platform.

Its decision to join forces with Ainsworth Games couldn’t have come at a better time. Now more than ever, individuals are turning to online casino games. The industry which was once slurred and defamed is now one of the most profitable sectors in the world and companies such as Rush Street and Ainsworth are doing all they can to capitalize on the mushrooming opportunities.

But there is a lot of work to be done owing to the fierce competition. For both Rush Street and Ainsworth to stand out, it will seriously need to up its marketing efforts. The new range of slot games to be offered will certainly help it gain its footing in the crowded market.

Rush Street Interactive has also been making strides in other international markets. It recently became the 1st United States-based gaming operator to establish a legal and regulated online sportsbook nationwide in Latin America.

Thanks to this new market, it was able to join forces with Booongo, one of the biggest global online slots developers. The commercial agreement effective gave Rush Street access to Booongo’s broad variety of titles that include Great Panda, and Super Marble: Hold and Win, and Tiger’s Gold.

Things at PlaySugarHouse.com have also been good this year notwithstanding the outbreak. It recently made history with the highest winning Divine Fortune jackpot in the country totaling $533,239.70. Divine Fortune is only currently available in Pennsylvania and New Jersey.

The SugarHouse Online Sportsbook & Casino is also one of the most well-reviewed casinos in the crowded New Jersey market. It offers punters a broad range of bets, competitive odds, as well as a vibrant loyalty program that effortlessly links casino games with sports betting.

Both RSI and PlaySugarHouse.com have always been committed to offering punters as much variety as possible, as well as the best bang for their buck. As one of the very first brands to launch in New Jersey when the market was finally legalized in 2020, Rush Street has acquired a wealth of experience and knowledge from not just its American market but its Latin American markets as well.

PlaySugarHouse launched entered the New Jersey betting market back in 2016 under the Golden Nugget license and has since grown by leaps and bounds to become an industry leader in the Garden State. PlaySugarHouse’s platform is one of the most comprehensive in the market.

In addition to its full suite of casino and slot titles, it also offers high-quality virtual sports and superior live dealer games. Add real-life sports to its offerings and it is easily one of the best platforms in the New Jersey market.

Ainsworth, on the other hand, also enjoys years of experience as one of the most prominent Australia-based gaming machine developers. As it looks to expand its interest in the NJ betting market, it will continue to make more partnerships that will allow it to gain some ground and hopefully join some of the other operators at the top.

 

Final Thoughts

Rush Street has been performing very well despite the outbreak so it will be interesting to observe how the scale from here on out. While it hasn’t been the easiest year for the gaming industry, it’s nice to see that operators are still doing everything they can to keep their customers occupied and happy.

PlaySugarHouse.com is a proven leader in the New Jersey sports betting market. This partnership with Ainsworth games will only help it further consolidate its footing in the blossoming New Jersey sports betting market.

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