Online Casinos Spend BIG on Ads and Sports Sponsorships

Casino gambling and sports betting have a lot of cross-over. This also explains the cross-marketing between online casinos and online sportsbooks

The fact is, the same competitive spirit and drive to win is native to both casino gamblers and those in the sporting betting world. These people are also driven to develop and improve their skills, decision making, and that elusive quality of luck. These are the essential cross-over qualities that make both a successful gambler or sports bettor any online gambling site. 

Online casinos and sportsbooks are becoming a huge industry, with increasing numbers of players from across the globe enjoying online casino games. In addition to the huge variety of games, players can also play for free on some platforms to improve their game. 

The number of online players is not the only number going up. Today, there are more online casinos to suit every player like never before. Moreover, online casinos know that it’s important to stand out, letting everyone know what makes their online casino unique. One way online casinos achieve this is through sports sponsorship.

The cross-over of people who play online casino games who are also sports fans is very significant. Sports sponsorships allow these online casinos the opportunity to reach a large audience with a competitive edge. This is the prime reason why both land-based and online casinos are spending enormous amounts of money on sports sponsorships. 

Let’s take a look at some of the top online casinos that have successful sports sponsorships.

Caesars Online Casino

Caesars Entertainment is one of the biggest casino resort companies in the world, operating more than 50 properties across the country. Thankfully for everyone residing in a state with legal online casinos, Caesars online casino app is available for play anywhere. 

In a strategic move, Caesars online casino became the first official gambling partner of the NFL.

Caesars is also partnered with some of the most acclaimed football teams in the NFL. Caesars’ team partnerships include the Las Vegas Raiders, Atlanta Falcons, New Orleans Saints, and the Chicago Bears. The deal gives Caesars online casino the right to advertise the NFL platform, use the NFL logo in both the US and the UK, the two biggest markets for NFL football in the world. However, the NFL contract excludes Caesars from promoting sports betting of NFL games.

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MGM Resorts International

MGM Resorts International is among the biggest casino resort brands in the world, operating some of the finest properties on the famed Las Vegas Strip. Moreover, the BetMGM online casino, as well as the BetMGM sportsbook, are among the most popular gambling sites in the country.

While MGM hasn’t partnered with the NFL yet, the casino giant did sign great partnership deals with the NBA, NHL, and MLB. That means that global fans of basketball, baseball, and hockey will be exposed to both the BetMGM online casino and the sportsbook. In addition, the NBA has also signed deals with BetStars and FanDuel, giving the league three major sportsbook partnerships.

888 Online Casino

Like MGM International, the 888 Online Casino is also a gaming partner of the NFL. This is one of the biggest moves 888 Casino has taken since it was licensed in New Jersey back in 2013. Rather than seek deals with every major league in the sports industry, 888 Casino remains focused on optimizing their partnership with the NFL to accelerate growth while managing the budget. This attention to detail has made the 888 brands very popular in both New Jersey and New York State.

While casino sponsorships have been accepted for a long time across Europe, with soccer teams like Real Madrid, Juventus, and Bayern Munich signing significant casino sponsorship deals. In the UK, teams across many different divisions have casino sponsors. Those teams include West Ham, Betway, and New Castle United to name just a few. As the online casino industry grows worldwide, expect to see a lot more casino sponsorships in the future.

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