To stay on top of things in 2020, gambling companies have had to be incredibly resourceful and creative. The pandemic has caused a mass of disruption, and betting companies have had to fight especially hard to keep their audiences attention. One of the best examples of this is the recently announced Hard Rock Hotel cooking lessons.
Atlantic City plays host to some of the most unique and innovative minds in the gambling world, and Hard Rock certainly takes the crown. This company has frequently made waves in the industry by providing unique, immersive gaming experiences, high-quality entertainment, and luxurious hotel stays.
Today, we’re going to be taking a look at the Hard Rock Hotel cooking lessons in more depth- and examining how the company has responded to the pandemic as a whole. Hard Rock is an industry giant and a household name for a reason, and they’re certainly worth examining as a case study for 2020.
What Exactly Is Hard Rock Hotel Offering For Patrons?
Right now, Hard Rock Hotel & Casino in Atlantic City is offering some simply fantastic paid experiences to entice and amuse guests. This set of events and classes was apparently created with the intention to improve people’s summers, and to bring them back to the casino in a safe and regulated manner.
This series of events kickstarted with an incredible dessert masterclass, featuring the executive pastry chef from the casino, Thaddeus R. DuBois. This class featured instructions on how to make a sumptuous summer tart with fresh fruit, and it seems to have been the perfect start to the Hard Rock Hotel cooking lessons.
After this, on the 22nd of August, guests were invited to try their hand at making nitro ice cream. This modern and exciting ice cream creation method involves a lot of precise science, and it appears to have gone down very well with the gambling community. At this event, guests were treated to freshly made nitro ice cream.
On the 29th of August, guests were invited to have a uniquely English afternoon tea experience. This whimsical event was called ‘An Afternoon with My English Auntie’ and it involved guests learning how to make traditional snacks – like lemon curd sandwiches.
Currently, at the time of writing, there are blind wine tastings going on at the DAER Deck Lounge, as reported in this handy article. This wonderfully unique set of wine tastings features a host of delectable wine samples, with a fun competition at the end. This is a truly classy event, hosted by J.Lohr Vineyards & Wines.
As you can see, there have been a wonderful selection of events from Hard Rock Hotel so far- and there are sure to be many more in the future. Judging by the reaction on social media and on industry blogs, the Hard Rock Hotel cooking lessons have gone down a treat so far.
What Is The Reasoning Behind This Move?
Of course, it’s essential to acknowledge that this is certainly a calculated marketing move. All of these events have been set up and designed to be as safe as possible and to present Hard Rock Hotel & Casino as being ahead of the competition in regards to protecting and amusing their audience in 2020.
Plenty of other companies have been pulling out all the stops to keep their audiences entertained this year too, of course. Sports betting companies set up huge wagers on unfamiliar sports and independent companies, in a bid to keep guests entertained. 2020 has truly been the year for companies to experiment in.
How Else Has Hard Rock Hotel Responded To The Pandemic?
To finish up, it’s worth commending Hard Rock Hotel & Casino for their exemplary response to the pandemic this year. The Hard Rock Hotel cooking lessons are fun and whimsical, but the response to 2020’s challenges has been absolutely spectacular in a lot of areas.
Firstly, this company has made very strong health and safety plan, in order to keep their employees and their customers safe. As we covered here, Hard Rock opened back up on the weekend of July the 4th, and they had an exceptionally strong plan in place, which was very reassuring to see.
The main points that Hard Rock Hotel & Casino covered in their plan include;
- Social distancing and PPE rules
- Temperature checks
- Improved cleaning routines
- Reduced occupancy cooperation
- Improved air quality in the casino
Hard Rock also put a partnership with AtlantiCare to help with the pandemic, both in regards to customer protection and employee care. This partnership involves telehealth and training, and improvements to the contact tracing methods, too.
As a whole, it’s worth celebrating Hard Rock Hotel & Casino for putting together some incredible plans to get through this pandemic. The combination of strict health and safety, employee protection and creative marketing will help to set this company apart from the competition as we head to the end of 2020.
To sum up, the Hard Rock Hotel cooking lessons look absolutely amazing. It’s an incredibly unique way to bring guests back in a safe manner, with a relevant subject and a fun experience, too. It showcases that this company has their finger on the pulse when it comes to marketing, products, and customer engagement.
It will be fascinating to see how the industry bounces back from the experiences that 2020 has brought. To say that it has been a turbulent and disruptive year would be an understatement- yet the casino world has managed to continue to thrive and put out amazing content for gamblers around the world.