The hotel industry has been one of the hardest hit by the events of this year, and that is true for Atlantic City Casinos in particular, and as things begin to slowly open up we are seeing some creative moves to bring the guests. In one of the most creative we have seen, MGM have launched the “Work from Vegas” program. This inventive idea seeks to tap into those working from home, switching their home for hotels at discounted rates.
MGM’s Bellagio and ARIA resorts are offering 3 packages which range from a 5 day stay for $100 per night to a $400 per night prestige package. The package comes with discounted flights from neighboring cities, as well as food and drink discounts during the stay. President of Commercial and Growth for MGM Resorts Atiq Rafiq said this in a company statement:
“We understand that working from home every day can become taxing and monotonous, and we are excited to offer a safe and curated experience here at Bellagio and ARIA that combines work and play,”
As reported by real estate news site The Real Deal, MGM have reported a 2nd quarter loss of just over a billion dollars. This is quite the contrast from the $371million income which they made in the same quarter in 2019. Stories just like this are being heard across the hotel and leisure sector, and that is what has spawned this groundbreaking idea to try and increase revenue.
Vegas is not the only casino center which has been hit hard, Atlantic City casinos have also felt the financial pain of this year, as MGM know very well. Could this be an idea which Atlantic City casinos and hotels should be looking to try out to get things running again?
There has been a slow restart for Atlantic City casinos, with many changes. We covered the opening of the Hard Rock cafe back on July 4th for example. Even that date was telling as we reported that all casinos would be opening, which didn’t eventually take place.
The reopening process was slow-going, given the changing regulations which we discussed last month. This further halted the chance for casinos to bring customers back. Despite what whilst others waited it out until the end of July when the Borgata finally opened. It is clear that Atlantic City casinos have to get back on their feet and in order to do that they need customers in hotel rooms.
Atlantic City Casinos Today
Atlantic City has been financial damaged by recent events and that is why it is more important than ever to get the roulette wheel spinning once again. There is more to just the casinos here but they are central to the centre operation and the resort relies on paying hotel guests. We have already discussed the changes which will take place once reopen and whilst the casinos may not be able to make the same volume of income, something is better than nothing.
Atlantic City and Vegas
There is no secret about the fact that Atlantic City are seeking to create a more Vegas-esque experience for their customers. We reported in June the push which Mayor Marty Small has made to try and legalize open container alcohol on the Boardwalk.
This would be a major move, especially under current circumstances, to bring some added life and energy to the landscape of AC. Given that MGM have an interest in the resort with the Borgata casino and their Water Club hotel, the move to create a “work from AC” program would surely be a seamless one. It would surely make sense for the casino giant to take any success which it has in Vegas and extend the program to the East Coast.
There will be great changes afoot in the coming months and possibly years with regards to how we work, working from home becoming the new norm for many. This gives hotels and casinos and ideal market to pitch to. Based on the success of the “work from Vegas” program, we could see an entirely new marketplace for this industry.
If extended to Atlantic City casinos, the idea of a vacation may become a thing of the past. Workers can instead enjoy short stays where they can work poolside and hit the tables once they clock off.