The betting market is incredibly saturated in 2020. What was once an underground, heavily stigmatized industry has become an incredibly popular and beloved sector. This is especially true in the world of sports gaming and gambling- which is why it is now more important than ever for companies to form intelligent sports betting partnerships.
Forming partnerships is one of the best ways to make waves in the sports betting world, as it can help companies combine resources and make a lasting impact on their audience. Despite the turbulent nature of 2020, there have still been some brilliant partnerships to take note of- including the recent sports betting partnership between the Broncos and BetMGM.
Who are the Broncos?
To start off with, let’s take a look at the two parties in this partnership in more depth. Both parties are industry giants in their own right, so it’s good to take a look at them as separate entities.
The Denver Broncos are one of the biggest names in professional sports right now. They play as part of the National Football League, and make up part of the West division of the American Football Conference. They have some incredible players, and are known for communicating with their fans in innovative, creative ways.
Who is BetMGM?
If you’ve read our work before, you’ll have heard of BetMGM. For those of you who are interested in online betting and gambling, you’ll know that BetMGM is one of the most important companies in the betting world right now. This company is a product of MGM Resorts, based right here in New Jersey.
BetMGM has made a name in the betting world by consistently providing top quality, creative forms of betting for their audience. This company has developed a fiercely loyal following online, and their latest sports betting partnership is sure to do wonderful things for them.
What does this new multi-year partnership entail?
As announced recently, the Broncos and BetMGM have officially entered into a multi-year sports betting partnership. BetMGM is now a sports betting partner of the Broncos, and there are plenty of amazing perks that Broncos fans and BetMGM users can expect to see as this partnership progresses.
One of the main perks that is coming along with this partnership is the introduction of a new, luxury lounge. This lounge will showcase a premium bar, along with live odds and plenty of in-person assistance with the BetMGM app. This partnership is focusing heavily on providing top notch, VIP packages and experiences for customers.
There are also going to be digital perks that arrive as a result of this partnership. A great example of this is the new game that will be available to Broncos fans on the team’s official app. This free game will offer plenty of gaming opportunities to fans, and some great prizes too.
It’s going to be exciting to see where this partnership goes as the years progress. There are still plenty of new features and perks to be announced, and we’re sure that both Broncos fans and BetMGM fans will be delighted with the new announcements.
Have there been any other key partnerships this year?
It’s not just the Broncos and BetMGM that have made betting partnerships recently. Some of the most important partnerships to be aware of include;
- Golden Nugget and Evolution Gaming’s casino partnership.
- SportsGrid and FanDuel’s content strategy partnership.
- FanDuel and the Denver Broncos sports betting partnership.
Of course, this is only a small selection of the great partnerships and alliances that have been formed this year. Regardless of how chaotic this year has been for businesses in this industry, there have still been plenty of great stories to keep up with. We’re sure that 2020 will continue to be explosive for the sports betting world.
It’s going to be interesting to see how this sports betting partnership progresses as we head further into 2020. Despite the chaotic nature of this year, there have still been plenty of progressive, meaningful partnerships being formed in the gambling world.
It’s quite likely that we’ll see more companies and sports teams looking to form sports betting partnerships before the year is out. Partnerships are one of the most effective ways for a business to stand out in 2020, and to leave an impact on a modern audience..